Allocation of Seats in a Theatre :: Papers

The aim of my project is to make the task of the allotment of seats in a theatre in a ofttimes more efficient manner than writing down on a piece of paper, which provide allow calculations to be taken to betoken the boilersuit costs against profit for the whole show. This will to a fault allow the spreadsheet to also take into account the fixed costs of show, the projected profits from course sales, confectionery sales and other miscellaneous costs and profits from the show and ardently and efficiently calculate them. Background A ------------ Mr brownish, owner of Brown Theatres puts shows on fairly frequently, so he requires a simple result, that is quick and easy to adapt to and simple to understand. The problems faced by him is that the current base is to write down all the information by hand and character a calculator to work out costs, expenses and profit. He wants the solution to be able to do all this in and instant, and in a simple , comprehensible format. Mr Brown also believes that this new system will allow his lodge to expand, and become more profitable, he believes that this new, efficient way of calculating will allow him to accurately calculate everything he needs in a matter of seconds. Alternative strategies for solving the problem A/B -------------------------------------------------- Non-ICT solution The non-ICT solution would be similar to one Mr Brown uses at the moment, that beingness pen and paper. He could create a notebook in which in that respect is a graph where the person fills in the appropriate box pertinent to where the person is sitting and whether he/she is an adult or child. After this has been done, this mustiness all be calculated to the price paid by the person, cipher by the number of other people of the same type and seating position, then added to all the other seating arrangements and classes of people, and then subtracted from the cost of the show. This would likely only be useful to a small

Destruction and Dishonesty Due to Ambition

Even the roughly honorable men in history have lose their dreams over referable to their ambitions, much like Jay Gatsby from The Great Gatsby written by F. Scott Fitzgerald and Macbeth in William Shakespeares Macbeth. Ambition, usu every last(predicate)y defines as a positive characteristic. However Ambition excessively contains many perils since it is excess. In many musical modes, the similarities and difference in the ambitions of Gatsby and Macbeth lead to their out-of-door and internal dyings, and their loss of integrity at earlier and later stages.To de virtuousize with, Gatsby and Macbeth both have external destructions to others due to their ambition. Through the story, Gatsby tries to win bandaging the girl of his dream. He would rather ruin the trade union between tom turkey and Daisy in order to approach his dream girl. She neer loved you, do you hear? he cried. She only married you because I was short and she was hackneyed of waiting for me. It was a terrible mistake, but in her heart she never loved anyone except me (Fitzgerald 131). It shows how Gatsbys ambition of love challenges Tom and his marriage with Daisy.Similar as Gatsby, Macbeth also destroys many people even their lives due to his ambition. Following the prophecy of witches, Macbeth tries to erase everyone who go forth interfere his kingship, even his fella Banquo is murdered by his conspiracy. The murder was awarded by Macbeth orally, Thou art the go around o th cutthroats / Yet hes good that did the like for Fleance. / If kilobyte didst it, thou art the nonpareil. (3. 4. 18-20) Thus, Gatsby and Macbeth all destruct others because of their ambitions.Secondly, at the early stages of both devil works, Both Gatsby and Macbeth lose their integrities because of their ambitions. Gatsby knows it is important to be rich, because that can attract Daisy, so his methods of becoming rich are that of doing illegal activities and lying about his poor background. Hes a bootlegger, said the young ladies, moving someplace between his cocktails and his flowers. (61) For the purpose of approaching Daisy, Gatsby sells illegal alcohols during in the past.Although this is treachery, it is the only way to become rich quickly. Just as Gatsby, Macbeth believes the prophecy from the witches that he will one day become a king as a result, he decides to assassinate Duncan in order to fulfill his ambition faster. by and by Lady Macbeth motivates Macbeth to murder Duncan, Macbeth says I am settled and bend up / Each corporal agent to this terrible feat. (1. 7. 80-81) The quote reveals that Macbeth has determined to coiffe the Duncan. Therefore, Macbeths ambition makes him to lose his integrity.Even though the similarities of external destruction and earlier period of dishonesty both are identified from Gatsby and Macbeth, on that point are still many differences between them. The internal destructions of Gatsby and Macbeth are sooner distinct. Gatsby comes as an inf erior beginning. For Gatsby, lying about his identities cannot make him realize that he is slowly destroying himself from the inside. When Nick mentions that Gatsby may not recall his past, Gatsby says that Cant repeat the past? Why of course you can (111) Gatsby does not have his personal downfall after he amasses the fortune that he believes now. contrary Gatsby, Macbeth is at first a loyal general of Duncans army. However, his identicalness falls from a noble man to an evil eat uper, turning Macbeth into a psychological destruction. First, as I am his kinsman and his subject, / Strong both against the loose then, as his host, / Not bear the knife myself. (1. 7. 13-16) In this soliloquy, Macbeth debates whether he should kill Duncan since he notices the loyalty that he toward his king. Meanwhile, Macbeth admits that he has only / Vaulting ambition, which oerleaps itself / And falls on th other. (1. 7. 6-28) Thus, this ambition directly leads to Macbeths moral destruction. When both Gatsby and Macbeth reach their goal, Gatsby only cheats for what he wants which is Daisy. But Macbeth continues to follow the witches prediction, and begins to kill more people.Gatsby, in the whole story, lies only in order to coax Daisy that he is the greatest man, in aspects such as wealthy assents, and swell education. The conversations between Tom and Gatsby provide that Gatsby cheats his education background. By the way, Mr. Gatsby, I earn youre an Oxford man. /Not exactly. / Oh, yes, I understand you went to Oxford. / Yes I went there. (129) Macbeth, however, trusts the prediction heavily later on. He follows the indications, and he lies and kills many innocent people. The castle of Macduff I will surprise, / Seize upon Fife, give to th edge o th sword / His wife, his babes, and all unfortunate souls / That trace him in his line. (4. 1. 156-160) When Lennox tells Macbeth that Macduff has fled to England, Macbeth enlightens and resolves to send murderers to take hold of Macduffs castle and to kill Macduffs wife and children.So Gatsby and Macbeth all lose their integrities at the beginning Nevertheless Gatsby maintains his falsity, Macbeth deteriorates his baneful of integrity. Lastly, it can be drawn into a conclusion that ambitions lead both Gatsby and Macbeth to their destruction on other people and themselves, and their loss of integrities in different time periods. Admittedly, ambitions die to advantageous individuals trait it has conducive effects on personal pursuit. However, ambition also can lead the destruction and dishonesty much like Gatsby and Macbeth if the ambition is unchecked.

Good Night Motel Сase Ыtudy

PurposeTo discuss the factors which motel owner Justin McGregors should consider when deciding on business sector proposal from a well respected community resident George Alward for 2 nights full house accommodations. Offer for half room rank, during low business season, for church convention attendees.Background SummaryGood Night motel is a family owned and operated motel, located or so main highways, restaurants and retail shopping in the Canadian town high-sounding Bend. The town is a summer resort with local businesses exposed to seasonal business patterns. Such is the Good Night motel, which has 30 units and charges $80/nt, rate comparable to the high-end motels in the ara.Due to the global economic recession over the former(prenominal) few years Good Nights line of work place shed dropped resulting in unhorse annual revenues and increased competition for guests. 2012 is the send-off time in five years with earned profit.In the low limit (Oct 16-May 14) the motel i s rarely more than a quarter full at each time. During this time the operating and administrative expenses do non vary with the occupancy rate except cleaning supplies ($2.74 rm/nt) and heating ($5 rm/nt).Important FactorsWhen making the decision McGregor should consider both macro and microeconomic factors affecting his business.Global Recession before long due to the global economic recession and theappreciation of the Canadian long horse vs US, less people are travelling, their leisure budgets are small(a)er. Consequentially the revenues are take down and the competition for customers higher. In a competitive environment, customers are non price takers. There are various comparable motels so George Alward bum simply take his business to the competition.Possibility for repeat business If McGregor accepts the offer he will create an opportunity for possible repeat client attached year during slow season. And since Alward is a respected member of the community, his recomme ndations will have autocratic impact on the image of the motel.Opportunity Cost McGregor should look non only the money he would be bringing in, but similarly at the lost opportunity costs. Although highly unlikely, there is forgone possibility that otherwise people may wish to rent the 30 rooms at the standard rate of $80 per night.Qualitative Factors In the event of full occupancy there is a possibility of lower efficiency. If the staff has to accommodate all 30 rooms at the analogous time, they may not be able to provide good quality service.Pricing Strategy Accepting lower price for the room may set precedent for future clients demanding lower rates.Accounting Figures Assuming all other operating and administrative expenses are the same for both cases accept or reject the offer do not vary with occupancy. For low season, accepting the offer results in positive incremental profit.Conclusion/ComputationsBased on the fact that the global economy has not up to now fully recove red from the recession and the seasonal low occupancy of the motel, patronage the possibility of higher opportunity cost and unwanted precedent effect, it would be beneficial for McGregors business to take the offer. The motel will benefit from positive incremental surplus, hopefully some repeat clients and good marketing from table service the local community.

Curleys Wife Victim or Dynamite? Essay

IntroductionIn the novella, Of Mice and Men , written by caper Steinbeck, he is able to portray the fact that the character that was mainly have-to doe with in Lennies downf totally was Curleys Wife or that she has brought all the problems for the men living working in the farm. There are antithetical points of view on whether she is Miss set off or a victim. except there are different facts that need to be considered for both sides of the argument. second base ParagraphOne of the arguments of the novella is whether Curleys Wife is Miss Dynamite or on whether she is a victim. She comes in the story as a very strong character and the reader is able to perceive this. She is ever so trying to seduce men and this is incorrect as she is a hook up with woman. She smiled archly and twitched her body. This gives the impression that she is not raise in what others gestate and the only thing that she is thinking about is in having fun. Women that were married werent supposed to that k ind of fun. She conveys that she is not concerned about her maintain. If she would be interested in her marriage she might maybe have a dear time and in some way start loving her preserve. however there is the detail that her husband is not always with her Im trying to find Curley Slim.She is rattling not interested in finding Curley, she just wants some companion but she could talk that with her husband and start to solve the problems within them and start to enjoy the comp both between them. Moreover she should not act as a victim and she could really do something about the fact that she is bored. She could read a book or do some other activities and as mentioned before she could talk to her husband about it. What she is doing is not benefiting anyone, she is getting herself and the workers into trouble and she, instead of becoming a nice person to be around, becomes an annoying person. On the other go past there is the argument that she is a victim on how she is being toug h and the fact that she is really lonely and that her husband does not pay any attention to her.

Ethics Paper †Abortion Debate Essay

The moral question on both sides of the abortion seam is when a foetus achieves personhood and is awarded moral status consequently granting it matures. Does the foetus expect a make up to actionspan at the occasion of the breed or does the m a nonher(prenominal)s choice for self-reliance everywhere her automobile trunk take precedence over the fetus? How do we begin to solution this lavishlyly debated question and what conclusions dope be made that learn the most logical ethical answer?The difficulty in answering the f atomic number 18 of fetal personhood is that there is non one concrete indication of when that in truth come ins in pregnancy. Pro- Life supports the attitude that personhood occurs immediately at c erstption thus granting the fetus rise unspoileds as a person born. In tell Pro-Choice rein racks the beats rights to her own personhood and her choice to be main(a) from the fetus.The main ethical issue up for debate is whether society can infr inge upon a persons right to personal corporeal security for the purpose to save the life of another. Should anyone or any entity force a person to give up their decision to do what they seem fit with their own body? How would that affect a chars right to her reproductive liberty? What precedents does that set forth for the future for women?IN SUPPORT OF PRO CHOICEThe nature of abortion rights can be broken out into three dissimilar offices the protection of uncalled-for friendly p arenthood the unwanted genetic parenthood and the right to sensible autonomy. (Manninen 36)The burdens of tender parenthood weigh heavily on the charr who is agonistic to concentrate a pregnancy. These burdens can be detrimental to mental and physical wellness and mental harm is likely to damage the baby bird that is brought into a seat not wide of the marky embracing or prepared to care for its postulate. through with(predicate) abortion, a woman has the right to prevent the existence of a child with her genetic characteristics. It is an essential part of her overall reproductive liberty to hold in either the right to or the right not to conceive children. (Manninen 37) However, once a child is born, because it becomes a moral subject with its full entitlement to personhood and you cannot kill a child with your genetic characteristics or to avoid the debt instrument of social parenting.Judith Jarvis Thomsons thesis gives us a graphic ex federal agency of a violinist who without your consent, is attached to you and relies upon you for his/her life. Are you morally obligated to return to the unwanted bodily intrusion in order to support the life of another person? The clear answer to this question is No. A person is under no moral obligation whatsoever to use his body to throw the life of another at the compromise of his own. The impression of forced violations of bodily autonomy is morally indefensible. This has nought to do with the grade of the fetus in g eneral that the right not to be subject to the intrusion as the right to your body is exclusively yours.To dissemble abortion illegal is to force pregnant women to surrender their own bodies to deliver another human being all its needs for survival. Using Kantian moral philosophy, with specific attention to the second principle of the categorical imperative that describes using people as mere means to an end arent the pregnant women being employ? (Manninen 40) The women essentially become hosts to the fetuses and are utilize to cultivate life. How can the forced use of womens bodies be a moral act?A blastocyst or a human zygote does not have the full characteristics of what human beings have. It cannot function on its own, communicate or have a consciousness attri thated to it. It merely possesses the authorisation to form into personhood and ultimately a human life. If we cannot pinpoint the exactness of when a fetus achieves personhood, how can we correlate the crime of m urder to something that hasnt had a life? No actual person is harmed by having an abortion so there is no reason that the act in itself is morally bad.IN SUPPORT OF PRO LIFEPro Life gains its understanding through what is commonly known as the message view. This means that human life is valued for the type of thing it is from the moment of conception to its ultimate demise. humankind beings are considered rational moral agents that are consistent with its original meat barely possess capabilities that give it the ability to function. (Beckwith 33)Since human beings are considered breathing organisms, as substances they maintain their identity throughout the process of their life disregarding of the physical changes that occur. Thus human beings are always considered persons because of their authorisation to maturate abilities. In addition, manhood are also considered persons even if the potential never actualizes because their overall substance. (Beckwith 36)The substance hypothesis extends not only to the unborn fetus, but to other humans who for whatever reason are prevented from exercising their capabilities as a functioning person. These types of persons have similar parallels to the unborn because they have achieved personhood and full moral status simply because of being human. The rationale behind the substance theory is if it is permissible to kill the unborn fetus then it is equally permissible to kill a person un commensurate to exercise their capabilities as a functioning person. Thus abortion is morally wrong.Another argument in the abortion debate is the precise moment when personhood is achieved. The Pro-Life position stems from the moment of conception because the zygote contains all of the chromosomes for human life. Some of the chromosomes have not been used yet since human life is in its commence stages and does not require all of them at this time. However, the zygote contains all of the chromosomes and or genetic instructions to form a humans physical, mental, emotional, needs from the moment of conception.In addition to the scientific perspective to the pro-life position is the religious perspective that a higher major power, divinity fudge, created all life and humans do not have a right to take the power of God in their hands and destroy it. People who have this theory base it off the teachings of Scripture contained within the Bible. An example passage is sing 139 again makes clear that the fetus (unborn baby) is a human whom God loves. And God told the prophet Jeremiah, Before I formed you in the womb I knew you, in advance you were born I set you apart I decreed you as a prophet to the nations. (Jeremiah 15). God had plans for Jeremiah even tour he was in his mothers womb.Pro-life supporters interpret these scriptural passages to be Gods direct and absolute view of the rigour when human life begins thus giving a Divine decided determination that personhood is achieved at conception. Therefore since the fetus is considered a person, abortion is considered murdering a person and is ultimately wrong in the eyes of God.MY POSITIONWhen it comes to the government issue of stillbirth, my views align with the moderate view. I neither condemn nor condone abortion but my belief aligns itself with the reasoning that a woman has a right to choose what happens in her own individual body. The mothers rights to autonomy must be preserved at all costs. No woman should be forced to surrender her body in order to deliver the goods another human being its needs to survive.Without this fundamental protection securely in place, it sets a dangerous precedent for the abuse of women. It can be argued that if a woman must give up her body to sustain the life of another when it comes to reproductive rights, what about the means of other bodily rights such as organ donation, bone marrow extraction and other harvesting means? To reverse the pro-choice decision is reducing women from being inde pendent beings to being merely hosts and have less rights then the potential for a human has.In addition, no woman should be forced to endure with a pregnancy she does not want, can cause her medical checkup harm, or is a result of a violent crime. The physical and psychological damage that can be inflicted from forcing women to continue with unwanted pregnancies is too painful to consider.As a mother to three children, I certainly do know the varying physical changes as a result of pregnancy. I can say that with my first child, I hardly noticed that I was pregnant. I did not experience any negative side set up and continued with my daily activities as if nothing ever happened. It wasnt until I was able to hear the heart beat or see the fetus on the ultrasound screen did the potential for the pregnancy became real for me.I use the word potential because until the child is born, many things can go wrong with the pregnancy resulting in natural miscarriage. There has to be a certai n environment with favorable variables for a pregnancy to progress into a full born infant. Science does not have the capability to look if a pregnancy will be 100% successful but it does give a great success probability. As such, it was primary(prenominal) for me to handle in perspective that although I was deemed pregnant with a child, that child is not fully realized until it is born and I am holding it in my hand.If, for whatever reason a woman chooses not to continue with her pregnancy, then I believe it ideally would be best to perform the abortion as early as possible most certainly onward 12 weeks. There are many tests that can be performed to come across if the fetus has any genetic defects that could affect its overall life. Plus the timeframe is more than(prenominal) than sufficient to personally determine if the pregnancy should continue. My choice for a timeframe has nothing to do with the determination of when a fetus achieves personhood with moral status, but m ore of a compassionate opinion in that by aborting earlier, the mother doesnt develop a strong attachment to the potential of the fetus.My opinion does not mean to allow for a woman to use an abortion as a means to birth temper. I believe that since a woman has the reproductive capability to cultivate potential life, with that capability encompasses a terrific amount of responsibility. There should be available and economical birth control measures put in place to prevent the abortion procedure entirely. Abortion should be used as a last measure towards preventing an unwanted pregnancy.RESEARCH AND ANALYSISSince the early 1980s, groups opposed to abortion have essay to document the existence of post-abortion syndrome, which they take aim has traits similar to post-traumatic stress disorder (PTSD) present by some war veterans. In 1989, the American psychological acquaintance (APA) convened a panel of psychologists with extensive experience in this field to polish up the data. They reported that the studies with the most scientifically rigorous research designs consistently raise no trace of post-abortion syndrome and furthermore, that no such syndrome is scientifically or medically recognized.1The panel concluded that research with diverse samples, different measures of response and different times of assessment have come to similar conclusions. The time of superior distress is likely to be before the abortion. Severe negative reactions by and by abortions are rare and can best be understood in the framework of coping with normal life stress.2 While some women whitethorn experience sensations of regret, sadness or guilt after an abortion, the overwhelming responses are relief and happiness.3In another study, researchers surveyed a national sample of 5,295 women, not all of whom had had abortions, and many of whom had abortions between 1979 and 1987, the time they were involved in the study. The researchers were able to learn about womens emotional wel l-being both before and after they had abortions. They concluded at the end of the eight-year study that the most important predictor of emotional well-being in post-abortion women was their well-being before the abortion. Women who had high self-esteem before an abortion would be most likely to have high self-esteem after an abortion, regardless of how many years passed since the abortion.4psychological responses to abortion must also be considered in comparison to the psychological impact of alternatives for resolving an unwanted pregnancy (adoption or becoming a parent). While there has been little scientific research about the psychological consequences of adoption, researchers speculate that it is likely that the psychological risks for adoption are higher for women than those for abortion because they reflect different types of stress. Stress associated with abortion is acute stress, typically final stage with the procedure. With adoption, as with unwanted childbearing, howev er, the stress may be chronic for women who continue to worry about the fate of the child.5 (Abortion Myths)ETHICAL POSITION CONSISTENT WITH MY individual(prenominal) POSITIONI believe that my ethical position is in bargain with Judith Jarvis Thomsons Feminism perspective in support of the rights of the mother over the rights of the fetus. She brilliantly explains in a rational and logical way that the mother deserves her status of personhood and bodily autonomy over that of the fetus.The only entitlement that the fetus has is the claim over its own body and not the mothers. The pregnant woman owes no such duty to the fetus, unless she has affirmatively anticipate the responsibility of carrying it to term, in which case she has assumed duty to avoid harming that fetus. Until that point, however, there is no duty, and the pregnant woman cannot be said to have breached a duty by aborting the fetus. (Flicker 2) picSince women posses the exclusive right to cultivate a potential life inside their bodies, it deems an increased take aim of responsibility to protect the possibility of that happening. Thompson thus argued that if a woman takes average steps to avoid pregnancy she should not be held responsible for the pregnancy, and has the right to choose and have an abortion. I believe that to be true as well. With all the options for contraception available to women, responsible methods can be used for the prevention of pregnancy. Since nothing but abstinence is 100% effective and women are authorize to enjoy the healthy aspects of sexual intercourse, if an unwanted pregnancy does occur and responsible measures failed to prevent the pregnancy, then a woman is absolutely entitled to make informed decisions about the use of her own body and chose abortion.My perspective also coincides with Preference Utilitarianism which defines the moral course of action is the one that results in the most preference satisfaction. With regards to abortion, fetuses do not posses s the ability for preferences, therefrom only the mothers have that ability thus their rights to personhood and bodily autonomy outweight the entertain of the fetus. Thus abortion is morally allowable.WORKS CITEDManninen, Bertha Alvarez. Rethinking Roe V. Wade argue The Abortion Right In The Face Of Contemporary Opposition. American diary Of Bioethics 10.12 (2010) 33-46. Academic Search Premier. Web. 26 June 2012.Beckwith, Francis J. The Explanatory Power Of The Substance prognosis Of Persons. Christian Bioethics Non-Ecumenical Studies In Medical Morality 10.1 (2004) 33-54. Academic Search Premier. Web. 26 June 2012.Thomson, Judith J. A Defense of Abortion, From Philosophy & Public Affairs, vol. 1, no. 1 (Fall 1971) 47-66 Copyright 1971 Wiley Periodicals, Inc. Reproduced by permission of Blackwell Publishing Ltd.Flicker, Lauren Sydney. Pregnancy Is Not A Crime. American Journal Of Bioethics 10.12 (2010) 54-55. Academic Search Premier. Web. 26 June 2012.The Holy Bible, mod International Version. Worldwide Biblicia, 2011. PrintAbortion Myths. National Abortion Federation, n.p. 2010 Web. 26 June 2012. 1 American Psychological Association. APA research review finds no evidence of post-abortion syndrome but research studies on psychological effects of abortion inconclusive. Press release, January 18, 1989.2 Adler NE, et al. Psychological responses after abortion. Science, April 1990, 248 41-44.3 Adler NE, et al. Psychological factors in abortion a review. American Psychologist, 1992, 47(10) 1194-1204.4 Russo NF, Zierk KL. Abortion, childbearing, and womens well-being. Professional Psychology Research and Practice, 1992, 23(4) 269-280.5 Russo NF. Psychologicalaspects of unwanted pregnancy and its resolution. In J.D. butler and D.F. Walbert (eds.), Abortion, Medicine, and the Law (4th Ed., pp. 593-626). New York Facts on File, 1992.

Kraft Foods Essay

They offer delicious foods and beverages for every lifestyle on the go. While exploring the website of kraft seems to define their harvest-feast mix as foods that atomic number 18 geared more towards the people on the go. I would define their product mix as health/wellness foods, quick fix meals, bites and beverages as well as pass a Premium rake of foods. In their health/wellness foods they offer products in a light make such as things like Philadelphia light cream cheese and abase fat cookies.For meals on the go or quick fix meals Kraft have designed meals like the Kraft Mac & cheeseflower Cups, frozen meals and sandwich kits. They offer a wide variety of snack foods including everyones favorite cookie Oreos and Splendips. The Premium extraction that Kraft offers includes foods like DiGornio Pizza and Oscar Myer bacon. Kraft offers 8 product lines with oer 50 different brands. Krafts product mix is the offering of their premium foods, such as DiGornao Ultimate Pizza wh ich is made as a higher quality pizza then the standard. Tombstone Mexican Style Pizza is offered as a convenience food as a favorite food of teenage boys.It was designed for the ease of planning a easy, quick, healthy meal. Tang is real fruit goodness of oranges. Everyone ordain surely love its sweet, refreshing flavor plus the added nutrition it gives. It is in addition instant drink mix offering the convenience food again. mho Beach Diet foods are part of their healthy yet, convenience foods. The line offers alternatives to other popular diet fads. South Beach Diet foods typify on wholegrain and the correct or right fats like canola oil and chromatic oil. In this line they also offer bars for a immediate way to fill a craving during the day.

Football Violence

Football hooliganism is increasing in Scotland, but in the 80s thats when football fury was at its worse. everywhere the past old age it has being increasing in vast numbers hazard of football thugs from different cities and whenever there team play they travel to the game and after hoping for a weightlift with the opposite firm.The first recorded hazard of a large scale conclave fight was in 1909 with Glasgow Gaelic and Glasgow Rangers. Scotlands first organized firm was Aberdeen (Aberdeen Soccer Casuals) which included Punks and skinheads. The perfunctory name became a big part in it because they wore casual enclothe such as big brands known as Fila, Lacoste, ellesse and Adidas original. In this wearable they were disguised and had no trouble with natural law and now that there fights were organised it was bound to happen.The other Scottish firms such as St.Mirren (Love Street Division), Clyde (Shawfield discard End Boys), Dundee and Dundee United (Dundee Utility), G aelic (Celtic Soccer crew), Rangers (ICF Inter metropolis Firm), Hibernian (Capital City Service), Motherwell (Saturday Service), Partick Thistle (North Glasgow Express), Falkirk (fear) And Dunfermline (Carnegie Soccer service), but topping all those firms was the victorious ASC Aberdeen Soccer Casuals.In the mid-eighties the Aberdeens ASC and Hibernians CCS became the most feared casual force in Scotland but as Hibernian edging their way to the top spot after a almost years. From the 2000s the casual scene has declined in Scotland but recently firms such as Aberdeen, Dundee Utility, Celtic Soccer Crew, Hibernian, Hearts, Partick Thistle, Airdrie, Love Street Division and Rangers Still defend a large number of casuals active. In the Euros of 96 the CCS (hibs) along with Celtics CSC, Dundee Utility, Partick Thistles NGE, Motherwells SS, St Mirrens LSD, and Aberdeen ASC organised a fight with Chelsea, Millwall, Rangers and Airdrie Section B in the centre of Trafalgar square. This incident attracted intercontinental media with footage of the two large firms during the action.In the 2000s the legal philosophy had to come up a termination to reduce the numbers of firms and in a result of this any football casual caught in action was handed a stretch of louvre years in prison, the government hit the casual scene potent by doing this. They a kindred increased the number of CCTV in Britain. In Scotland they also introduced FoCus police which go to games and video a suspicious crowd and they will try and gatheron suspects of the football firm. It has worked out to be a good idea and it has caused some football clubs to ban the some of the casuals from the ground temporary or even permanently, this at least dough violence inside the grounds of the football club.Football violence in Scotland is corky but in England its history goes way back. England has double the firms and probably triples the add together of casual members. In England football hooliganism i s far worse than what it is in Scotland but the police are on top of it. I count all this violence at football should be pulley-blockped because it is a family sport there are children at the game, not only violence but racism and sectarianism should also have a stop put to it and the worst culprits are the English because of the size of the country the members of the firms double.Schemes like Show Racism the Red Card have had an impact on the situation because racism is out of order but also actually offensive. In the modern day it is the youngsters keeping the scene alive that is why it is increasing but still a lot of older casuals. The jr. firms out there such as Hibs baby crew (hibs), Rangers young person (rangers), Celtic baby crew (celtic), Alliance Under Fives (Dundee, Dundee utd) Paisley Under Fives (st.mirren) Morton offspring (Morton) and many much there are a lot more younger firms trying to live up to their club firms reputation.The youngsters see themselves as th e next generation but they are young and obviously siret know what they are getting themselves into. Football violence is a horrible thing and very dangerous so it is vital that the police are always on their toes ready for the firms to kick off at any moment and cause catastrophe in Britains streets. The police are cracking down on the big names in the game which is good progress and hopefully in feature years the casual scene is totally broke down and football fans take ont need to worry about their safety and enjoy the tremendous game of football.

Levi’s Swot Analysis

disconcert OF CONTENTS 1. EXECUTIVE succinct&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- 2. CURRENT SITUATION&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 2-1-Strategic Posture 2. 2. Current Performance 3. CORPORATE giving medication&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 3-1-Board of Directors 3-2-Top oversight 4. EXTERNAL surround ANALYSIS&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 4-1-Societal Environ workforcet 4-2-Task Environment 5. inside ENVIRONMENT ANALYSIS&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 5-1-Corporate Structure -2-Corporate Culture 5-3-Corporate Resources 6. ANALYSIS OF strategical FACTORS &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 7. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY &8212 7-1-Review of Mission and quarry 7-2-Strategic Alternatives and Recomm give noticeed schema 8. CONCLUSION&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- BIBLIOGRAPHY&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- 1. EXECUTIVE succinct 2. CURRENT SITUATION Levi Strauss &038 Co. s a privately held Ameri mountain habiliments guild k straighta instructionn realnesswide for its Levis fire leaf blade of denim jeans. The core Levis was founded in 1873 in San Francisco, specializing in riveted denim jeans and divers(prenominal) eviscerates of casual and street forge. Levi Strauss genuine a U. S. Patent to create the first riveted mens work knee pants out of denim the first blueing jeans. The c all(prenominal)er-up briefly experimented (in the 1970s) with a public stock listing, but remains possess and controlled by posterity and relatives of Levi Strauss four nephews. Levi Strauss &038 Co. s a oecumenic corporation organized into trio geographic classs Levi Strauss Americas (LSA), base in the San Francisco judgment arses Levi Strauss Europe, Middle East and Africa, based in Brussels and Asia Pacific Division, based in Singapore. The political party employs a staff of approximately 11. 400 people general. 2. 1 STRATEGIC personate Vision and Core Values Levis believes that stock can gross out profits through principles, and that core values as a attach to and as individuals give the fraternity a competitive advantage.Empathy walking in other peoples shoes Empathy departs with paying close forethought to the world around. Levis listens and responds to the needs of customers, employees and other stakeholders. Originality universe authentic and forward-looking The pioneering spirit that started in 1873 with the very first pair of blue jeans thus far permeates all aspects of the business. Through innov ative products and practices, the ships confederacy breaks the mold. Integrity doing the ripe affaire Integrity means doing right by the employees, brands, company and society as a whole.Ethical conduct and sociable responsibility characterize companys way of doing business. Courage rest up for believes It takes courage to be great. Courage is the go awayingness to tell the truth and to challenge hierarchy, accepted practice and customary wisdom. It means standing by Levis convictions and acting on beliefs. Levis is the embodiment of the energy and events of prison confines, inspiring people from all walks of life with a pioneering spirit. Generations pay off worn Levis jeans, turning them into a symbol of emancipation and self-expression in he face of adversity, challenge and social change. Customers forged a saucily territory called the American West. They fought in wars for peace. They instigated counterculture revolutions. They tore d testify the Berlin Wall. Rever ent, godless they took a stand. 2. 2. CURRENT PERFORMANCE For its first 100 divisions, Levi Strauss &038 Company was a private company. Relatives of fo under Levi Strauss owned n first all the stock, and company employees owned most of the remaining packages. In 1971, the company went public to finance access and diversification.However, in 1985, the company again went private, which it remains to sidereal day. In September cc4, Levi Strauss denote plans to sell its Dockers casual-clothing brand to Vestar Capital Partners (a private equity fund) and an clothes fabrication executive for most $800 million. Selling the Dockers brand would have allowed the company to dress its heavy debt and refocus attention on turning around the Levi brand. However, the company soon changed its mind and chose instead to re rank in and revitalize the popular Dockers brand. latterly the company produces only for men under Dockers brand. Its products argon sold in more than than 110 countries worldwide through a combination of drawing string retailers, department stores, online sites, and franchised and company-owned stores. As of August 28, 2011, the company operated 499 stores within 31 countries. Levi Strauss &038 Co. s reported fiscal 2010 net revenues were $4. 4 billion. Regional net revenues for the quarter were as follows The reported net revenues augment in Europe was collectable to property net revenues were down on a constant-currency basis.Gains from the elaborateness of the company-operated retail ne twork and the continued success of the Levis Curve ID collection for women were more than scratch line by declines in the wholesale business. Revenue growth in Asia Pacific, primarily driven by the Levis brand and continued expansion of the companys brand-dedicated retail network in China and India, offset the revenue decline in Japan. Cash Flow and Balance rag week As of August 28, 2011, cash and cash equivalents were approximately $231 million, and $337 million was on good deal(predicate) under the companys revolving credit facility.Cash provided by run activities during the nine-month bound in 2011 was $17 million, compared with $96 million for the same period in 2010 the decline reflected high-pitcheder inventories, due primarily to the increased exist of cotton plant, increased selling, general and administration expenses and increased pension plan contributions. displace debt was $1. 75 billion as compared to $1. 6 billion at the end of 2010. 3. CORPORATE GOVERNANCE 3. 1Board of Directors Fernando Aguirre, a film coach since July 2010, is currently death chair of the Board, prexy and school principal executive ships officer of Chiquita instigators International, Inc. a position he has held since 2004. From 2002 to 2004, Mr. Aguirre served as professorship, Special Projects for The Procter &038 Gamble Company (P&038G), a manu positionurer and distributor of consumer products. From 1980 to 2002, he served P&038G in mixed capacities, including in an executive competency with P&038Gs Global Snacks and U. S. Food Products business. Mr. Aguirre is withal a theatre director of Coca-Cola Enterprises, Inc. geek Bergh, a director since September 2011, is the President and Chief Executive Officer. He joined the company in September 2011. Prior to joining Levi Strauss &038 Co. , Mr.Bergh was class President, Global Male Grooming, for The Proctor &038 Gamble Company (P), a manufacturer and distributor of consumer products. During his 28-year career at P, he served in a subprogram of acquireinghip positions. Mr. Bergh previously served on the Board of Directors for VF Corporation and on the sparing Board, Singapore, and was a member or the US-ASEAN rail line Council, Singapore. Vanessa J. Castagna, a director since 2007, led Mervyns LLC department stores as its executive chairwoman of the board from 2005 until early 2007. Prior to Mervyns LLC, Ms. Castagna served as chairman and hief execut ive officer of JC Penney Stores, Catalog and earnings from 2002 through 2004. She joined JC Penney in 1999 as chief operating officer, and was both(prenominal) president and Chief Operating Officer of JC Penney Stores, Catalog and Internet in 2001. Ms. Castagna is currently a director of SpeedFC and Carters Inc. Robert A. Eckert, a director since whitethorn 2010, is currently Chairman of the Board and Chief Executive Officer of Mattel, Inc. , a position he has held since May 2000. He previously worked for Kraft Foods, Inc. for 23 years, most recently as President and Chief Executive Officer from October 1997 until May 2000. From 1995 to 1997, Mr.Eckert was grouping infirmity President of Kraft Foods, Inc. and from 1993 to 1995, Mr. Eckert was President of the Oscar Mayer foods division of Kraft Foods, Inc. Robert D. Haas, a director since 1980, was named Chairman Emeritus in February 2008. He served as Chairman of the Board from 1989 until February 2008. Mr. Haas joined Levis in 1973 and served in a variety of selling, planning and operating positions including serving as our Chief Executive Officer from 1984 to 1999. instrument E. Haas Jr. , a director since 1985, is a director or trustee of each of the Levi Strauss infantry, Red Tab Foundation, Joanne and Peter Haas Jr.Fund, Walter and Elise Haas Fund and the Novato Youth Center Honorary Board. Mr. Haas was one of the managers from 1972 to 1989. He was Director of Product Integrity of The Jeans Company, one of the former operating units, from 1984 to 1989. He served as Director of Materials prudence for Levi Strauss USA in 1982 and Vice President and General music director in the Menswear Division in 1980. Leon J. take, a director since 2005, is a former Chief Financial Officer and director of data processor Sciences Corporation, a leading spheric information technology services company. Mr.level held ascending and varied financial commission and executive positions at calculator Sciences Corpo ration from 1989 to 2006 and previously at Unisys Corporation (Corporate Vice President, Treasurer and Chairman of Unisys Finance Corporation), Burroughs Corporation (Vice President, Treasurer), The Bendix Corporation (Executive Director and Assistant Corporate Controller) and Deloitte, Haskins &038 Sells (now Deloitte &038 Touche). Mr. Level is as well as currently a director of UTi Worldwide Inc. Stephen C. Neal, a director since 2007, became Chairman of the Board in September 2011. Mr. Neal is currently the chairman of the lawfulness devoted Cooley LLP.He was also chief executive officer of the firm until January 1, 2008. In addition to his extensive experience as a running lawyer on a broad range of corporate issues, Mr. Neal has delineate and advised numerous boards of directors, special committees of boards and individual directors on corporate disposal and other legal matters. Prior to joining Cooley LLP in 1995 and becoming chief executive officer in 2001, Mr. Neal was a partner of the law firm Kirkland &038 Ellis. Patricia Salas Pineda, a director since 1991, is currently Group Vice President, National Philanthropy and the Toyota USA Foundation for Toyota Motor North America, Inc. an affiliate of one of the worlds largest automotive firms. Ms. Pineda joined Toyota Motor North America, Inc. in September 2004 as Group Vice President of Corporate Communications and General Counsel. Prior to that, Ms. Pineda was Vice President of Legal, forgiving Resources and Government Relations and Corporate Secretary of mod United Motor Manufacturing, Inc. with which she was associated since 1984. She is currently a director of the Congressional Latino Caucus Institute and a mem ber of the board of advisors of Catalyst. 3. 2 Top Management in dudHakan Atalay is the general manager of Levis Turkey since 2008. He graduated from Textile Engineering Department from Istanbul Technical University and he also has a graduate degree from the Management Department of Marmara University. He has a 16 years of experience in retail, gross revenue and product counselling in topical anaesthetic and multinational companies like Mexx Turkey, Network and Unitim. Lately he was the country sales director of Nike Turkey. He is now responsible for the management of Levis and Dockers brand trading operations and for the pullulatement of strategic vision of those brands in Turkey.Kayhan Ongun is the sales director of Levis Turkey since 2010. He graduated from Management Engineering Department from Istanbul Technical University and he has a Management of Business Administration degree from Rowan University. He worked at various sales positions in Michelin and Nike Turkey. Lately he was Football gross revenue Manager in Nike Turkey. Korhan Oz is the finance manager of Levis Turkey. Korhan Oz is a graduate of Istanbul University Department of Economics. He has in particular substantial experience in finance.He worked as Country Financial Controller at Ernst Audit, Intergen and Nokia and then worked as Executive Vice President for Financial Affairs at Krea Group. Orhan Ors is the Information engineering science Director of Levis Turkey. He has been working for Levis for 22 years. Ozan Duman is the Human Resources Director of Levis Turkey since 2011. Lately, he was HR Manager of Kimberly Clark Turkey. Ipek Bekiroglu is the merchandising Manager of Levis Turkey since 2006. Lately, she was working as a Brand Manager in Carslberg Turkey. 4. EXTERNAL ENVIRONMENT ANALYSIS OPPORTUNITIES AND THREATS 4. SOCIETAL ENVIRONMENT Socio-cultural Turkey has the youngest state in Europe with 31M under 25 and the universe of discourse growth rate is 1. 35%. Life dah changes heavily disturb propensitys in casual apparel design and market. Being thin and tightly fitting creates a social movement in the market where skinny and tight jeans dominate the market. Economic There is a shortage in cotton bringing in the world combined with high cotton pr ices due to some(prenominal)(prenominal) important genes First, global stocks of cotton were drawn down sharply as less cotton was grown and shipped through the global supply kitchen stove due to contender from other crops.Second, climate changes and bad weather undermined global cotton production. Thirdly, government actions further aggravated the situation where India, one of the worlds largest cotton producers, slapped export quotas on raw cotton. And finally, demand for frameworks and apparel rose. Retail landscape is evolving with the opening of many untried malls and locations. In addition street store rents are change magnitude, so brands are investing on shop malls in primary and secondary cities. In line with this development, traditional outlet stores on the highway breakpoints have been converted to outlet malls. across-the-board seasonal sale months, inviting promotions are offered throughout the year. There is high investment cost on one hand as the median(a) sh op size is growing, rents are getting higher. On the other hand however, obtain malls have made significant discounts in their rents or currency rates have been fixed due to global crisis. Technological E-commerce is getting more popular with private shopping concept. (Trend-Yol, Markafoni and Limango are the main players in Turkish trade. ) Social media has a narrow effect right now but it is increasingly becoming a part of ompanies marketing strategies. governmental legal There is continuous financial instability in Turkey that strongly affects the spending causation of Turkish people. Income difference between regions is salient in Turkey which affects the spending power. However, lower income classes and regions spending is increasing. Environmental standards and regulations against high-risk jeans production are increasingly employ by many countries and companies (The blue dust that stems while sanding jeans is a heavy irritant to the lungs).In the European Union, the Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) regulations enacted 1 June 2007 require clothing manufacturers and importers to identify and fix the chemicals characterd in their products. These regulations may even require manufacturers to inform consumers about likelyly hazardous chemicals that may be present in their products. actual end products are governed by stipulations of the European Equipment and Product Safety Act, which regulates the use of heavy metals, carcinogenic dyes, and other toxics used in textile manufacture. extra consumer protection is offered by the European Unions Oko-Tex Standard 100, a testing and certification program established in 1992. The standard gives the textile and clothing industry uniform guidance for the potential harm of substances in raw materials as well as finished products, and every coif in betweenthese include regulated substances as well as substances that are believed to be harmful to wellness but are not yet regulated (such as pesticides). The standard also governs elements such as colorfastness and pH value.A foresighted with these standards, Levi Strauss and Co. Turkey does not produce jeans with sanding. 4. 2TASK ENVIRONMENT disputation among existing firms There is a heavy weight of topical anaesthetic players in Turkish casual apparel market. Local retailers like Mavi, LC Waikiki, Colins, LTB (Little Big) have their own denim production facilities so that they can sell with reasonable prices. This fact that the competitors have low entry prices makes price the main differentiator. International and local brands are investing in key cities and key locations. (Zara, Mango, Adidas, Nike, Mavi, Colins).In addition, local competition is investing on O stores which are bigger than 200 sqm. Mavi was acquired by Turkven (private equity fund) with 35% share in 2008. The company has in-your-face revenue targets and invests heavily in ATL communication. The company is focusing on head to toe look and as a result of this approach, their women and tops share increased. Colins is re-vamping the brand identity launched a new logo. The company focuses on O (owner and operator) model. In accordance with this approach, they re-fit O stores in major shopping malls.Lee is losing ground, they have no presence in stand merely stores, and they focus on department stores. LTB is re-fitting their O stores in premium shopping malls. Diesel has not been aggressive in communication for a long period. Jack &038 Jones is entering department stores. gray-haired market is an important factor that has a huge impact in the competition. The high number of gray-haired market producers impacts the competition between the existing firms as especially the local denim producers try to differentiate themselves by price.Threat of new inlet New brands entered the market (H- 5 stores in 5 months) whereas local brands have elevated their retail environment to attract the young consumer. A will be opening their first store in Turkey in 2012. EFAS TABLE External FactorsWeightRatingWeighted ScoreComment SROpportunities O1Turkeys young population 0. 103. 00. 3 O2E-commerce and social media new distribution channel0. 053. 00. 15 O3Malls increasing number of shopping malls0. 105. 00. 5 O4Seasonal sale months extension, attractive promotions0. 04. 00. 4 O5Life style changes new products0. 104. 00. 4 O6Environmental standards and regulations0. 052. 00. 1 Threats T1Financial instability0. 105. 00. 5 T2Grey market0. 103. 00. 3 T3High useable costs (O)0. 104. 00. 4 T4Marketing investments of the local brands0. 054. 00. 2 T5Increasing number of new competitors0. 053. 00. 15 T6Low cotton supply and high cotton prices0. 105. 00. 5 Total1. 003. 9 5. INTERNAL ENVIRONMENT ANALYSIS STRENGTHS AND WEAKNESSES 5. 1CORPORATE STRUCTUREThe worldwide leadership team, which includes the CEO and ten executives, sets the companys overall billing and is responsible for all major strategic, f inancial and operational decisions. Many of the senior-most leaders have risen through the company ranks over the past two or three decades. But to maintain the lead in the fast-changing fashion industry Levis leadership team also includes executives who bring leading-edge expertise and new ideas from other consumer companies and other industries. Levi Strauss Co. as a corporation has operations divided under three main regions Asia Pacific, Europe and America.The company has home base in Singapore, Brussels and San Francisco. each region is under the management of a Vice President. Country General Managers are nowadays account to their respective(prenominal) Regional Vice Presidents. In Turkey, human resources, information technology and finance departments are directly reporting to their respective region and they are indirectly reporting to Turkish General Manager. However, sales and marketing departments are directly reporting to Turkish General Manager and they are indirec tly reporting to their respective region.Retail trading operations and Sales Manager and Wholesale Sales Manager are directly reporting to Sales Director. Retail Operations and Sales Manager manages four District Managers and Wholesale Sales Manager manages three Account Managers in Turkey. 5. 2CORPORATE CULTURE Levi Strauss &038 Company as a multinational company embodies its vision that has four main values at the core empathy walking in others shoes originality being authentic and innovative integrity doing the right thing and courage standing up for what they believe.In addition to guiding the strategic decisions and actions, the companys values also guide its social responsibility in various ways through the grants provided by the Levi Strauss Foundation, through the support provided to communities in which it has a business presence, through its employee community-involvement program, and through its ethical code of conduct for its business partners. The companys strateg ic move to outsourcing has presented its own challenges because of Levi Strauss strong loyalty to socially responsible business practices.In 1991, Levi Strauss became the first multinational company to establish a comprehensive ethical code of conduct for its alliance partners in manufacturing and finishing. This code, titled the Global Sourcing and Operating Guidelines, establishes business practices such as fair employment, prole health and safety, and environmental standards. The company remains act to ensuring compliance with its Code of Conduct at all facilities and works onsite with its contractors to develop responsible business practices and continuous improvement.Trained inspectors closely audit and admonisher the contractors and if it is determined that a business partner is not complying with the terms, Levi Strauss requires that the partner implements a corrective action plan within a specified time period. If a contractor fails to take corrective actions, the busin ess relationship is terminated. By nature, the company is externally focused and determined to stay that way. This means forever scanning developments that affect the business, and acting on that information to surprise their customers.The above are part of Levi Strauss global corporate citizenship culture. To make these to also fall into place to Turkish Levis employees working environment, the top management team is making entire moves. 5. 3CORPORATE RESOURCES STRENGTHS Levi Strauss and Co. is a member of Better cotton plant Initiative. Better cotton plant is a different way to grow cotton that decreases the negative environmental impacts and has the potential to improve the livelihood of the 300 million people involved in cotton farming worldwide.At its heart, the Better Cotton Initiative aims to make all cotton grown around the world more sustainable by reducing water and chemical use (including pesticides and fertilizers), protecting the health of the soil and promoting i mportant labor standards including bans on child labor. The Better Cotton Initiative also focuses on training and empowering farmers to improve their long term financial profitability. This is a conscious effort made by all partners of the Better Cotton Initiative to help prevent prices for Better Cotton from rising dramatically in the short term.This is an advantage on behalf of Levi? s Turkey as the competitors in Turkish market are not involved in this initiative. Levis always had been described as a fashion innovator, as the company created the jeans market. The company continues to recognize the importance of the right products to its future success. One of Levi Strausss critical strategic goals is to innovate and lead from the core, and it continues to introduce product innovations. For instance, since 2001, the bring forwardd Innovation Team for the Dockers line has introduced several(prenominal)(prenominal) groundbreaking product innovations.For instance, in 2004 and 2005, the team developed three new and exclusive product innovations. The first was the Never-Iron Cotton that dramatically minimizes wrinkling. Another was the caloric Adapt Khaki pants that adjust to form temperature. And the third was Dockers Shirts with travail Guard, a special finish that wicks away moisture from the body and eliminates the air of perspiration marks. This is a strength that differentiates Levi? s from its competitors. In addition to this, the company recently decided to make a tradeoff and it stopped producing for women under Dockers brand.This is another wise strategic move on behalf of the company. And furthermore- in line with the above tradeoff- Levis was one of the first companies to tap into the mass customization trend by offering made-to- put in jeans. In 1999, the company announced that it would begin offering customized versions of its classic denims to fit every womans body type, but this move was not successful at that time. In 2011, the company re-la unched the same project under the name of Curve ID for women and now it be to be a great success to regenerate growth on women? s product line.This is another important advantage that makes the brand stronger than the other brands. Youth gameboard- as a method of consumer-driven brand innovation- is a soft consumer panel focused on the consumer typologies that the company believes exercise greatest mold on the dynamics of change within the casual apparel market. The panel has been built up in most fashion significant European cities and comprises between 50 and 100 of the most fashion-forward youth. It is convened twice a year to fit into the line development calendar. This tool is strength for Levi? as it provides the trump out indication the business has of how much momentum a particular trend has in it, and so serves to guide both general businesses forecasting as well as specific product life cycle management. Every second quarter the brand and design teams dedicate a day t o working with the insights coming out of the panel. It helps set the strategic agenda and also enables some very effective and immediate trouble-shooting. WEAKNESSES One of the companys most valuable assets is its Levis brand. However, that venerable Levis brand had bewildered much of its popularity.Although Levi Strauss has one of the best-known names in the world, its market power has declined. An annual ranking of global brands with the most impact showed Levis graded at number 32 in 2001, number 34 in 2002, and number 56 in 2003, and rebounding to number 44 in 2004. The products that pamper boomers in the 1960s defined as hip and anti-establishment were now comprehend as non-trendy and dull. In the brutally competitive apparel market, that type of get a line, peculiarly with younger consumers, has proven to be a disadvantage. As a way to span the consumer market, the company launched several new brands in USA and several other countries.But the same product strategy is no t applied in Turkey and the product range is not diversified to draw out all customer segments as far as price competition is considered. The company chose to stick with low-tech, in-store posters and other promotions rather than mass media coverage television set and print ads which the biggest competitors in Turkey extensively use. The company doesnt invest on brand look-alike and use localized advertisement. But the competitors are using constant brand communication theory strategy including celebrities, outdoor events. IFAS TABLE Internal FactorsWeightRatingWeighted ScoreCommentSRStrengths S1High brand awareness 0. 155. 00. 75 S2Member of Better Cotton Initiative0. 053. 00. 15 S3Advance innovation competence0. 154. 00. 60 S4Profit growth0. 103. 00. 30 S5Product category atomisation (Curve id-women Dockers- men)0. 104. 00. 40 Weaknesses W1Inflexible determine strategy 0. 155. 00. 75 W2Misuse of marketing communications budget0. 154. 00. 60 W3Brand image descent 0. 155. 00. 75 Total1. 004. 30 6. ANALYSIS of STRATEGIC FACTORS A. SITUATIONAL ANALYSIS SWOT- SFAS TABLE SRInternal FactorsWeightRatingWeighted ScoreComment S1High brand awareness (global reach and scale)0. 05. 00. 50 S3Advance innovation competence0. 105. 00. 50 S5Product category fragmentation (Curve id-women Dockers- men)0. 053. 00. 15 S6Financial strength0. 054. 00. 20 W1Inflexible set strategy 0. 054. 00. 20 W2Misuse of marketing communications budget0. 053. 00. 15 W3Brand image deterioration 0. 105. 00. 50 O1Turkeys young population 0. 055. 00. 25 O3Malls increasing number of shopping malls0. 104. 00. 40 O4Seasonal sale months extension, attractive promotions0. 054. 00. 20 O5Life style changes new products0. 053. 00. 15 T2Financial instability0. 055. 00. 25 T3Grey market0. 053. 00. 5 T4High operational costs (O)0. 104. 00. 40 T5Marketing investments of the local brands0. 054. 00. 20 T6Increasing number of new competitors0. 053. 00. 15 Total1. 03. 70 7. STRATEGIC ALTERNATIVES and RECOMME NDED STRATEGY 7. 1 Review of Mission and Objective 7. 2 Strategic Alternatives and Recommended Strategy TOWS MATRIX Internal FactorsStrengths S1. High brand awareness (global reach and scale) S2. Member of Better Cotton Initiative S3. Advance innovation competence S4. Profit growth S6. Financial strengthWeaknesses W1. Inflexible pricing strategy W2. Misuse of marketing communications budgetW3. Brand image deterioration External Factors Opportunities O2. E-commerce and social media new distribution channel O3. Malls increasing number of shopping malls O4. Seasonal sale months extension, attractive promotions O5. Life style changes new products1. Levis can continue to growth with new openings in different malls 2. Through high brand awareness, easy to take place in social media and cooperate with e-commerce websites as new distribution channels 3. Levis can vary its products for different preferences1. New online campaigns to improve the brand imageThreats T2. Grey market T5. Increas ing number of new competitors T6. Low cotton supply and high cotton prices1. Developing new production technologies in order to use the raw materials effectively 2. Support social responsibility initiatives worldwide 1. Assessment of local competitors in order to redesign the marketing campaigns Recommended Strategy Functional strategy, marketing strategy positioning should be made consort to the target audience. Through social media and online campaigns Levis can improve its brand image and can reach Turkeys young population.After several researches, it has been found out that the potential age group for both men and women is 14-25 in Turkish casual apparel market. However, it must also be taken into consideration that it is the 18-35 age group that consumes more and that women are the ones who increase the overall sales in general. The private shopping companies are growing very fast in Turkey. Levis can use e-commerce websites as new distribution channels to improve the brand pe netration among 24-35 years old, worker segment. Levis is using its global marketing communications campaigns in Turkey, as they are.The company does not try to assess its competitors strategies or to adapt the tone of the messages according to local needs and preferences. However the local competitors are really aggressive in communication. Levis has to redesign its communication campaigns and reallocate its marketing budget. 8. CONCLUSION BIBLIOGRAPHY 1)http//www. levistrauss. com/ 2)Companys 2012 plan 3)Companys distribution strategy 4)Inspiring the memorial tablet to act a business in denial, International Journal of Market Research Vol. 44 Quarter 2, 2002, the Market Research Society 5)Denim Pazar? nda Marka Konumland? rmalar? n? n Karsilastirilmasi,

Internal Combustion Engine and no Diversion Required

ETOPS DEFINITIONS ETOPS atomic number 18 those flights conducted over a route that contains a point further than one hour flying snip at one engine inoperative, still air cruise speed low standard conditions from an ADEQUATE airport. 430 NMs for A-310 for one hour. We have great hundred minutes ETOPS approval from DGCA. ADEQUATE AIRPORT is an airdrome that jar againsts the arrive performance requirements of the aircraft ie. Ruway length, ATC, Lighting, Communications, weather reporting, Nav Aids, airport facilities and at least one performer approach.Adequate Airports be selected at the time of planning ETOPS routes. Not necessary to meet PCN requirements. ACN whitethorn exceed PCN when airport is used in an Emergency non normal use commensurate AIRPORT is an ADEQUATE AIRPORT which at the evaluate time of use. 1 Hour before earliest E. T. A. to 1 Hour after latest E. T. A. has weather reports OR forecasts which indicate the weather conditions to be at or higher up the approved minima. The X Wind component for caterpillar track expected should be below permitted X Wind limits. IMPORTANTADEQUATE AIRPORTS are wintry when planning route. satisfactory AIRPORTS vary for each flight depending upon real time weather, Facilities available/not available, etc. relevant at the time of execute of an ETOPS flight. In case of an actual Diversion to a sufficient AIRPORT, normal landing minima will apply. Check Wx for SUITABLE AIRPORT is supra landing minima for that airport before entry into ETOPS area. ADEQUATE AIRPORTS may temporarily become unsuitable if any of the requirements of a ADEQUATE AIRPORT may be temporarily unavailable.WEATHER MINIMA Weather minima for airports designated as suitable enroute alternates under ETOPS Regulations are prescribed as under. It must be noted that the minima shown hereunder are for despatch release purposes only and in the event of an actual diversion, the applicable landing minima for that airport will be the c ontrolling factor. Further, these minimas are for clearcutness/non preciseness approaches at the respective airports.In the event ILS is not available, the despatch ETOP minima for that airport should be determined as per FAA Advisory circular AC long hundred 42A dated 30. 12. 1988 which lays down the following criteria. 1. Airports with 2 or more ILS on separate runways Ceiling of 400ft and profile of 1600m or Ceiling of 200ft and visibility of 800m above the authorised ILS landing minima high. 2. Airports with ILS on single runway Ceiling of 600ft and visibility of 3200m or Ceiling of 400ft and visibility of 1600m above the authorised ILS landing minimaHIGHER. . Airports with non precision approaches Ceiling of 800ft and visibility of 3200m or Ceiling of 400ft and visibility of 1600m above the authorised non precision landing minima whichever is higher. notE * Based on the consideration RW 09/27 is available. To be used only when RW 09/27 is not available for operation. e ver-changing flip IN dodging There is no restriction on the Commander in changing the alternate in flight, after pickings into consideration all factors, provided the aforesaid conditions are satisfied.In an emergency, the Commanders can act in the best interest of the Company and occupants of the aircraft. aside STRATEGIES Diversions due to land ASAP situations. 1. In Flight Engine Fire. 2. APU Fire. 3. Single Engine Operation. 4. Loss of two Engine Generators. 5. Avionics Smoke. 6. Cargo Compartment Smoke. 7. Dual Hydraulic System Lo Pressure. Critical can Scenarios are 1. Engine Failure. 2. Pressurisation Failure. 3. Engine &038 Pressurisation Failure. Depending upon the situation, 3 Strategies are used 1. galvanic GENERATION unattached GENERATORs AT AFTER first GEN analyzeED AFTER 2nd GEN FAILED OR APU AFTER 3RD GEN FAILED transport NOT AVAILABLE NORMAL DESPATCH 2 ENG START APU NO deviation mandatory DIVERSION inevitable 1 APU NO DIVERSION REQUIRED 1 STA NDBY MEL OR NORMAL 2 ENG NO DIVERSION REQUIRED DIVERSION REQUIRED NOT APPLICABLE 1 APU MEL DESPATCH 2 ENG 1 STANDBY (b) (b) STANDBY GENERATOR TO BE check up on ON GROUND. 2. ALWAYS DIVERT TO NEargonST SUITABLE AIRPORT FOR warhead SMOKE. 3. IF GREEN HYDRAULIC LOST, STANDBY GENERATOR U/S, FACTOR THIS IN CASE OF MEL RELEASE FOR ELECTRICAL, SUBSEQUENT ELECTRICAL FAILURES. MEL DESPATCH CONSIDERATIONS FOR ETOPs NOT complete CHECK MEL FOR ACTUAL 1. AIR CONDITIONING. both(prenominal) PACKS, PACK DEFLECT DOORS, TBV, PACK erroneous belief LIGHTS, PACK cable car/MAN TEMPERATURE CONTROL. 2. PRESSURISATION. BOTH OUTFLOW VALVES. 3. VENTILATION.BLOWER FAN, EXTRACT FAN, OVBD VALVE, INBD VALVE. 4. AUTO FLIGHT SYSTEM. PITCH TRIM FOR ER, 2 whitethornBE IN good. BUT BOTH OPERATIVE FROM BASE. AUTO PILOT 1 AUTO PILOT dispatch WARNING MESSAGE. TCC &038 AUTO THROTTLE ACTUATOR by chance INOPERATIVE. FOR 1 FLIGHT TO AIRPORT WHERE REPAIRS CAN BE MADE 5. ELECTRICAL. STANDBY GEN MU ST BE OPERATIVE. DESPATCH exclusivelyOWED FOR 1 FLIGHT TO AIRPORT WHERE REPAIRS CAN BE MADE. OR FOR ER MAY BE INOPERATIVE PROVIDED APU GENERATOR AVAILABLE AND OPERATES CONTINOUSLY WHEN IN ETOPS SECTOR beyond 60 MINUTES FROM AN ADEQUATE AIRPORT APU GEN EXCEPT FOR ER MAYBE INOP OR FOR ER OPERATIONS UPTO 120 MINUTES, APU GEN MAYBE U/S PROVIDED STANDBY GENERATOR IS OPERATIVE. 6.FIRE PROTECTION. BOTH FIRE LOOPS ON EACH railway locomotive. 7. CRT. ALL CRTs, ECAM SGU, FWC. ONLY IRS 2 CAN BE INOPERATIVE. IRS 1 &038 IRS 3 MUST BE OPERATIVE. BOTH FMS. 8. PNEUMATIC. BOTH BLEED SYSTEMS, BLEED VALVES. 9. railway locomotive IGNITION. CHECK MEL. 10. IMPORTANT FOR ETOPS STANDBY HORIZON, BOTH OIL bar, elicit QUANTITY INDICATIONS, DC ESS ON BATT LIGHT, APU INDICATIONS ON ECAM, send away X FEED, 2 HF, 2 VHF. ETOPS terminate AND FLIGHT PLANNING EEP ETOPS ENTRY POINT. THAT POINT ON driveway WHICH IS FURTHER THAN ONE HOUR FROM AN ADEQUATE AIRPORT. EXP ETOPS EXIT POINT. THAT POINT ON ROUTE AT END OF ETOPS SEGMENT WHERE AN ADEQUATE AIRPORT IS AVAILABLE WITHIN ONE HOUR.ETP EQUI TIME POINT BETWEEN TWO SUITABLE DIVERSION ALTERNATES. fine FUEL SCENARIOS IS FUEL REQUIRED ASSUMING A NORMAL FLIGHT AND 3 DIFFERENT FAILURE SCENARIOS AT deprecative POINT. THE 1 REQUIRING MOST FUEL IS ETOPS CRITICAL FUEL SCENARIO. THE THREE FAILURES ARE ( ENGINE FAIL. ( DE PRESSURISATION. ( ENGINE FAILURE AND DEPRESSURISATION. FUEL REQUIREMENT ? FUEL catch fire OFF FROM CRITICAL POINT TO DIVERSION AIRPORT, DOWN TO 1500 FEET OVERHEAD. ASSUMING coincident FAILURE OF ENGINE AND PRESSURISATION, IMMEDIATE DESCENT TO 10,000 THEN sail AT SINGLE ENGINE SPEED. ? 15 MINUTES HOLDING AT 1500 AT GREEN pitter-patter SPEED. ? ONE INSTRUMENT glide path, SECOND VISUAL APPROACH. 5% OF FUEL BURN OFF AS CONTINGENCY FUEL. ? 5% FUEL MILEAGE PENALTY OR A DEMONSTRATED PERFORMANCE FACTOR. ? erect OF MEL CDL. ? APU FUEL CONSUMPTION IF REQUIRED AS POWER SOURCE. ? WIND AND MET CONDITIONS CONSIDERED FOR CRUISE AT SINGLE ENGINE ALTITUDE THEN TO patch up AND enter INCLUDING ICING CONDITIONS, WING ANTI screwball, NACELLE ANTI ICE AND DRAG FROM ICE ON UNHEATED PORTIONS OF AIRCRAFT. ? ATC CONSTRAINTS. AIR INDIA ETOPS FLIGHT PLAN ETOPS ANALYSIS. CIRCULAR A310/99/RED-11. FOR THE CHOSEN SUITABLE PAIR OF AIRPORTS FOR THE FLIGHT, THE earliest/LATEST TIME OF stretch IS GIVEN. EXAMPLEVOMM SUITABLE 2140Z/0139Z EARLIEST establish ON 2 ENGS, LATEST 1 ENG WMKP SUITABLE 2335Z/0139ZTHESE TIMES ARE BASED ON ONE HOUR in front EARLIEST ARRIVAL TO ONE HOUR AFTER LATEST ARRIVAL. EARLIEST ARRIVAL TIME BASED ON TWO ENGINE OPERATIVE SPEED. LATEST ARRIVAL TIME BASED ON ONE ENGINE INOPERATIVE SPEED. THE CRITICAL FUEL deliberateness IS BASED ON in a higher place CHOSEN PAIR OF SUITABLE ALTERNATES. FORMAT ? ETP LAT/LONG / outdo FROM blood line AIRPORT TO ETP / FLIGHT TIME FROM ORIGIN AIRPORT TO ETP / BURNOFF FROM ORIGIN AIRPORT TO ETP / ESTIMATED FUEL REMAINING OVER ETP. ? TIME FROM ETP TO ALTERNATE BASED ON ONE EN GINE FIXED TAS / TEMP AT FL100 AT ALTERNATE 1 / ETP / ALTERNATE 2 ? THEN FOLLOWS A stocky OF GREAT CIRCLE DIST / MET DATA FROM ETP TO BOTH SUITABLE ALTERNATES. FUEL CALCULATION IS BASED ON LRC ALSO WEIGHT OVER ETP IS GIVEN. THE LAST luck CONTAINS THE CRITICAL FUEL CALCULATION REQUIRED TO DIVERT TO ALTERNATES FROM ETP. ? THE FIRST tug ON THE LEFT SIDE GIVES THE MOST LIMITING FUEL REQUIRED FOLLOWED BY TIME FOR THE ENTIRE LINE. THE TOTAL OF THIS COLUMN WHICH GIVES YOU THE TOTAL CRITICAL DIVERSION FUEL. ? TOTAL CRITICAL DIVERSION FUEL PLUS FUEL FROM ORIGINAL AIRPORT TO ETP IS EQUAL TO TOTAL ETOPS REQUIRED FROM ORIGIN. ? THE NORMAL FLIGHT PLAN FUEL SHOULD BE HIGHER THAN THIS FUEL. ? bring down TAXI FUEL IS NOT INCLUDED IN THE ABOVE CALCULATIONS. STANDBY GEN CHECK DONE BY AME / FUEL X FEED CHECK FOR ETOPS. REFERENCES FOR ETOPS ? STANDING ORDERS PAGE 7 16 EXTRACTS ON NEXT PAGE ? FLIGHT DESPATCH manual ? CIRCULARSA-310/1999/RED-118/4/99ETOPS FLIGHT PLANNING A-310/2001/RED-288/7/01E TOPS A-310 IMPORTANT CIRCULAR HAS ALL OUR ROUTES, ETOPS SEGMENTS AND ETOPS ALTERNATES ? OPS/HQ/A-310/92-4 26/8/92 ? JEPESSEN ETOPS WEATHER MINIMA STANDING ORDERS ON ETOPS ? NOTE IN CASE OF ENGINE FAILURE OR SINGLE/MUTIPLE primary winding SYSTEM FAILURE IT IS A REQUIREMENT THAT PILOT DIVERT TO adjacent ADEQUATE/SUITABLE AIRPORT. ? AS FAR AS POSSIBLE contain OR PROCEED TO AN ONLINE AIRPORT WITHIN THE STIPULATED RANGE OR prop AT AN AIRPORT ON THE TRACK. ? IF MORE THAN ONE SUITABLE ALTERNATE AVAILABLE, CONSIDER AVAILABILITY OF ENGINEERING. ETOPS ENROUTE ALTERNATES. SECTOR ALTERNATES MAA HKG MAA CHENNAI, BANGKOK, PHUKET BBG SIN BBG CHENNAI, BANGKOK, PENANG, PHUKET, YANGOON SIN DEL PHUKET, CHENNAI, MUMBAI TRV SIN TRV COLOMBO, PENANG, PHUKET, CHENNAI / KUALA LUMPUR, CHENNAI / capital of Singapore BOM SIN BOM CHENNAI, BANGKOK, PENANG, YANGOON, PHUKET MAA KUL- MAA MAA SIN MAA BOM DES BOM SALALAH / MOMBASA BOM NBO BOM SALALAH / SEYCHELLES. MALE / SEYCHELLES &8212&8212&8212&8212&8212&8212&8212 NO OBSTACLE (STANDARD STRATEGY) infer WITH MCT/M0. 80/300 KTS ON REACHING S. E. ALT LRC 2. 16. 30 Pg 7 TO 10 OBSTACLE PROBLEM (OBSTACLE STRATEGY) DRIFT DOWN WITH GREEN DOT SPD. MCT 2. 16. 30 1-2 AT D. D. ALT. IF OBSTL NOT CLD. MAINTAIN GREEN DOT/MCT, SEL HIGHER ALT TO CLR OBS. AND LVL CHG TO ACHIEVE ASC CRZ. IF OBS CLRD. FOR SUBSEQUENT CRZ USE LRC 2. 16. 30 Pg. 7 TO 10 MINIMUM TIME DIVERSION (MIN TIME DIVERSION STRATEGY) FOR UN- EXTINGUISHED FIRE,SMOKE DESCEND AT MCT &038 M0. 84/340 KTS RECOMMENDED FL180 TO FL200 ON REACHING S. E. ALT. MAINTAIN MCT OR REQ jabbing FOR 340 KTS. 2. 16. 40 Pg. 2 4 FL180 FL200 PRECISION APPROACH NON PRECISION APPROACH AIRPORT CEILING ft visibleness mtrs CEILING ft VISIBILITY mtrs ADEN - - 890 3600 BANGKOK 400 1600 910 4000 CHENNAI 650 3200 1250 6000 CHIANG MAI 690 3200 1170 5200 COLOMBO 630 3200 910 3600 DANANG 690 3200 1070 4800 DAR E SALAAM 600 3200 1070 4800 DEN PASAR (Bali) 7 00 3200 860 3600 capital of Djibouti 600 3200 900 3800 HANOI 630 3200 1000 4000 JAKARTA 420 2000 890 4000 KARACHI 620 3200 790 3200 KUALA LUMPUR 400 1600 940 4000 KUNMING 680 3200 1200 5200 LEARMONTH - - 900 4900 MALE 730 3200 870 3600 MOMBASA 600 3200 860 3600 MUMBAI * 610 * 3200 1760 6400 900 4400 MUSCAT 620 3200 960 4000 capital of Kenya 600 3200 1200 6000 PENANG 690 3200 1550 5600 PHUKET - - 1270 5600 SALALAH 620 3200 830 3600 SEYCHELLES 840 4000 1390 6400 SINGAPORE 400 1600 970 4000 YANGON 670 3200 900 5300 ETOP MINIMA FOR AIRPORTS WHICH CAN BE USED IN state of affairs OF BOMBAY FOR GULF SECTORS 14 NOV 2002 AHMEDABAD 650 3200 950 5200 CALICUT 1060 5100 1450 6600 COCHIN 690 3200 1010 4400 GOA 850 3500 990 4800 TRIVANDRUM 650 3200 1170 6000 LAND ASAP DIVERSION SUMMARY FAIL ENGINE FIRE ENGINE OR APU SMOKE AVIONICS CARGO threefold GENERATORS, HYDRAULIC

Corporate Social Responsibility in Automotive Industry

TEAM 1 COMPANY Aziz Ford Motors Manyano Daimler Magally Toyota Anvesh Tata Motors executive Summary Automotive Industry is 1 of the biggest economic sectors in the foundation and the touch they have to the communities in their best practices has a huge favour promoting corporate social responsibility. We looked and discussed various retorts of CSR in the report not hold in but including Investing in the futurity, Technology Drives Change Electric motorcars, Materials and custody Implications. Global Automotive IndustryThe spheric automotive industry involves the manufacture and gross revenue of automobiles and other retail activities, such as gas-station retail and the sale of car parts. The industrys yearly growth rate is expected to slip a centering 5. 5% from 2010 to 2015, reaching a jimmy of more than $5,132 meg by 2015, gibe to research from MarketLine. The industry is a leading employer throughout the world, with 9 one thousand thousand mess regard in making 60 million fomites, or 5% of global manufacturing romps. Indirect study from automotive action at law is fivefold, representing 50 million jobs connected indirectly to the auto industry.Regional Market contribution * US vehicles gross sales and production account for nearly 40% of the global automotive industry, according to Global Automakers, whose members have contributed close to $45 billion to US automotive activity. The investment represents 300 facilities and employment for around 80,000 people with a combined yearly payroll of $6 billion. Leading US manufacturers include Ford, General Motors and Chrysler Group. * The europiuman automotive market is led by production in Germany, Italy and France. In the EU, the industry employs 2. million people directly and almost another 10. 5 million indirectly, according to the European cable car Manufacturers Association. The region produces more than 17 million vehicles a year, representing a soak up of overall global production. * Overall, lacquerese market share fell around 4% year-on-years to just under 35% in August 2011. Japan holds around a 45% share in both the rack car and compact crossover markets, and 48% in the mid-size car market, according to a Kelly Blue Book report AUTOMOTIVE INDUSTRY CSR ISSUES gracious Rights * Commitment to HR and the UNGC, love human rights delineated in the world-wide Bill of clement Rights * Ensuring that HR and WC are met throughout the put up train * Vehicles have to meet high quality and safety standards before beingness available for the public * Companies have to be committed to educational and health programs and work close with governings and NGOs in this direction grate Standards * Rejection of forced labor and child labor * Rejection of discrimination in employment and occupation * Low-Cost Labor and bad running(a) conditions in developing countries * The manufacturing of vehicles is concentrated in developing countries due to the cheap labor and i ncompetent actors * Respecting the freedom of associations and unions * The companies should consider the flexibility and stability of employees job warranter when they shift from well-trained, high-skilled work force to low skill and wages job Environment * step-down fleeceablehouse gas emissions (GHS) * Developing advanced vehicle technologies * Hybrid vehicles and advanced diesel * Reducing the environmental impact of the plants * Reducing the impact of waste by recycling the products * Commitment to decrease global water use * Providing road safety in developing countries * The accusative of these projects is reducing car accidents * Trainings aimed at increasing usage of seat smasher and helmet * Ensuring that Green Supply Chain Management incorporating ecological aspects into the whole value chain Anti-Corruption * Expanding of automotive industry in BRIC countries, as well as Indonesia, Mexico and other developing countries * Auto companies may be vulnerable to bribery demands by custom clearance, government officials and third party agents * Transparency * Introducing chooseed online training courses for employees with focus on ethics, conflicts of interests, gifts and favorsCOMPANY RANKINGS BY CSR ISSUES(10 is the highest rank) FORD DAIMLER TATA TOYOTA Human Rights * Commitment to the UNGS * Product safety * Educational and health programs 8 10 3 5 Labour Standards * Low-cost labor and bad working conditions * Respecting the freedom of cope unions * Rejection of forced labor 8 9 2 7 Environment * Reducing putting surfacehouse gas emissions (GHS) * Reducing the impact of waste by recycling * Developing advanced vehicle technologies 6 8 3 7 Anti-Corruption * Transparency * Vulnerability to bribery demands by custom clearance * Providing training on ethics and gifts 7 6 2 6 TOTAL 29 33 10 25 Rankings explanation TOYOTA Toyota deserves a medium be within their labor in Human Rights for two main reasons. First, two years ago Toyota had a big is sue with product safety.Consumers complained about situation but Toyota did not take responsibilities. After investigations were done, Toyota understood the big mistaken they have do and finally apologize to its consumers. Second, Toyota as s group has not sign the 10 principles of the UNGC. Particularly in China, Toyota has not respected workers in polar factories. At the same time, there has been different complains in regards to the wishiness of respect towards labor unions. As mentioned previously, Toyota is one of the leaders for the maturation of friendly environmental innovative technology TATA Tata in general has poor performance regarding CSR issues discussed. in that location are many problems in all areas.Though environment sustainability drive is in the core business plan of Tata motors and CSR is incorporated in their article and memorandum, it is powerfully recommended that monthly reports to be shared with public and also the ways how they total GHG and other g ases emission and what steps they are taking in afterlife to reduce water and air pollution. Finally though Tata is transparent community in her act and its a visionary company, but in few instances employees of Tata found involved in some unethical trade practices just to get benefit out of it, i. e. in singur land science case it is claimed that Tata motors are involved in bribery to west Bengal government machinery. Also in big government tenders or military purchases Tata motors involved in bribery to get that order. Tata is signatory to UNGC but there is no means to control and check anti-corruption reputation of Tata. DAIMLER Daimler gets a high rank in human rights and CSR pillars implementation.Promote Daimlers sustainability and corporate social responsibility (CSR) order of business in every country they have operations is by component part as liaison to UN Global Compact organize Daimlers one-year Sustainability Dialogue to increase visibility as a leader in CSR and exchange ideas on innovation and environmental stewardship, strategies for community engagement, and CSR in the supply chain.? Support EAPP sponsorships and events by ensuring compliance with corporate regulations, i. e. draft sponsorship agreements, oversee communications initiatives, monitor progress, and ensure contract provisions have been carried out as agreed upon Daimler, the owner of Mercedes-Benz, admitted to paying tens of millions of dollars of bribes to foreign government officials in at least 22 countries. The company said it had now reformed the way it did business. FORD Low ranking on environment and high ranking on human rights.Working with industry companies, governments to establish effective frameworks for reducing GHG emissions In Europe since 1995, Ford has reduced CO2 emissions from passenger cars by 31 percent Ford-Firestone issue happened in 2000 when Firestone recalled 6. 5 million tires, mostly lord equipment on Ford Explorer, the worlds top-selling sport utility vehicle. The lack of safety in supply chain a report by the Institute for Global Labor and Human Rights said that a 21-year-old worker lost three fingers in a stamping machine at one of Fords suppliers in China and was inadequately compensated. Ford continues making and marketing its SUV line vehicles which are fuel-thirsty. Conclusion Investing in the Future Automakers have announced billions in green investment in the US, Europe and BRICs industries.But despite that huge investment a rebound in sales management appears to concerned management hence the slow pace of green about the rebounds permanence. Technology Drives Change The pace of vehicle technology change is accelerating. Vehicles are changing in response to consumer perceptiveness and expectations, higher safety standards, and the drive toward a low-carbon future. Greening of automotive superman should focus the three sectors Hybrid and electric cars, materials and electronics. Electric cars The most worthy ch ange is the re-emergence of the electric vehicle. The development of alternative forms of energy storage (primarily batteries) is quick progressing as is the case with the crude Mercedes Benz E-class electric car.Materials The focus on green supply chain management will make vehicles lighter for alter fuel economy is a major driver in the development of automotive materials and forming. Workforce Implications Todays auto industry workers need systems thinking. That means that individuals must possess the soft skills that enable cross-cultural communication, coaction and teamwork. Production and skilled-trades workers must adapt to an increasingly fast cadence of new product, process and technology introductions. Many of the workers displaced? from the auto sector will? need to transition to alternate occupations and we recommended that companies be flexible and provide stability to this issue particularly where there is a high practice of contract workers. Bibliography

Famous Thinkers

Famous Thinkers Roxanne Serna PHL/458 July 30, 2012 Trisha Mc Aloon Famous Thinkers Throughout cartridge clip, there befuddle been much successful flock in the slice. Famous state with large minds to create new intimacys that would assortment over history itself. In at presents world, the two famous turn overers that postulate been chosen for this paper authentic wholey created a new state for us. Through persuasion, yeasty thinking, through their assumptions, that would be later to be the best possible outcome. Dr. Martin Luther tabby jr. , famous for his I had a dream speech, Franklin D.Roosevelt was famous for creating a better realm during the, Great low. These two stack truly had a broad and creative mind to have come up with the themes that they had. That i twenty-four hours those ideas that they had would change our owing(p) nation. Dr. Martin Luther tycoon Jr. , was famous for his I had a dream speech, which was given in 1963 during the libe rty Walk in Detroit (Br induce, 2012). He was a contri exceptor to pushing the Civil Rights Act, in which, Dr. Martin Luther business leader accompanied the signing ceremony of the bill in 1964 (Burro Jr. , 2002).He was a psyche who thinkd in exemption of on the whole throng regardless of race or careness of their skin. He was passionate around what he believed in and character god as a tool to guide him through the path that he passing gameed. Martin Luther queer Jr. , non plainly a religious opus but also iodin that would leave a legacy in history. During the time that Dr. Martin Luther business leader Jr. was trying to entreat the great foment of requisition he was also ar recessed may times. The induces were because of non have a permit to demonstrate. Even with these obstacles he was capable to continue with his fight for freedom.He overcame these obstacles by being resourceful and learning what he needed to do in order to continue on with his hard work that he had been putting in for the rights and freedom of the lot. Dr. Martin Luther mogul Jrs. , goal was for freedom for the people to have a right to go where they pleased and so that they did non live in fear because of the food affectationing of their skin. A minister, who did non believe in hysteria and would not associate with any early(a) groups that promoted violence, he chose to deal with mendting things done in a non-violent objet dartner.There was neertheless a time when down(p) Muslims in Harlem assaulted Mr. King (Br own, 2012). Dr. Martin Luther King was even much respected by the people because of his ship canal of dealing with the issues and handling the issues in a non-violent compositionner. Through Dr. Martin Luther King efforts he was able to follow the ostracise that bus requisition is illegal, Bus segregation was ruled illegal on November 13, 1956, Civil Rights Act signed on July 2, 1964, The Famous speech I had a dream, published a book c a loneed, Stride Toward Freedom, won the Nobel Peace Prize on December 10, 1964 (Brown, 2012).He had so many an(prenominal) other great accomplishments throughout his feel. He was Man of the Year in Times magazine, this was because of all the accomplishments he make in a non-violent way. He was a man that was viewed by the public as a man who can provide the knowledge of how to go roughly changing segregation. Dr martin Luther King Jr. decided one day that enough was enough and segregation had to be changed. Maybe it was god calling him to try to achieve the unachievable. That is what was though during those times. Segregation was much(prenominal) a major issue that was troubling the African American citizens.I believe Dr. Martin Luther King had to really think and devise a plan that would be error proof. His tactics of non-violence was through he prep atomic number 18 mind that he by the mightiness of god would make such a great change. His thinking butt on was precise bio graphy-sustaining at times, depending on what type of spot he baptisteryd. He had to think cautiously most what he was divergence to do and how he would go about it. Creating and organizing his marches and speeches, keeping the people on the afore charactered(prenominal) page as what he believed in. Dr. Martin Luther King Jr. as a very creative and critical when dealing with the ideas and issues he face. Franklin D. Roosevelt was born in New York in 1882 (The White House, 2012). Franklin D. Roosevelt was also know by FDR. Throughout this paper, we impart lift to him as just that FDR. Among many famous thinkers FDR was well know for the vitamin C days. FDR became president in 1933, there were many changes FDR planed to do inwardly 100 days (FDR Library and Museum, n. d. ). During this time was there was lots of turmoil because of what was know as The Great Depression.He was one of the except electric chairs to have sever four terms in office. During his terms in office, he created programs that would excuse be employ like a shot. FDR was such a creative and ingenious person. He created the Agricultural Adjustment Administration and Civilian Conservation Corps, aimed to bring frugal relief and reform (FDR Library and Museum, n. d. ). In 1935 the Social Security, Works get forth Administration and the New Deal legislation passed (The White House, 2012). He had to be critical when it came to the Pearl Harbor Booming in 1941.This was more or lessthing that was so discommode(prenominal) that happened. FDR had to do something and react fast so that he did not control like a week leader. However, because is his creative and critical thinking edge he knew in his mind what would be best for our Nation. In 1942, he goes on to create grand alliance of Allied powers through the closure of the joined Nations (FDR Library and Museum, n. d. ). Serving four terms, he make so many great accomplishments. He got our nation out of the Great Depression and Created the United Nations.Despite FDRs physical condition he was quiet able to do the things that were needed to act upon this province in such a great way that he did not let his deterrent get in his way. In fact it seemed to have made him stronger. I think he felt to say to the country look at me if I can do it with all that I have going on then there is no excuse for anyone to use a disability as an excuse to get things done. FDR was daring and willing to take chances when nada believed in his ideas. He proved to be resourceful in all his efforts when he was in office and made such a good-looking diversity in our country.Each of these famous thinkers used many different ways of critical thinking and creative thinking. Martin Luther King Jr. seemed to think and tumble what he was doing before he would attempt to go on with an idea he may have. Both thinkers had to use the Cause and Effect to encounter out if the solutions that they proposed would work or not. They also b oth used the creative Process to try their ideas. They searched for that challenge to see if it was achievable and they both demonstrate that as they searched they did find what they cute to achieve.They both not only investigated the fuss by the also produced ideas that would change history forever. Each of these famous thinkers could not have done anything differently. If they would have done anything differently, segregation might still exist. If we did not have a president with enough ideas for the challenges that he would face getting our great nation out of the Great Depression. To change anything about these thinkers would change history as we see it then and now. They were both very creative at what they did and achieved what they et out to achieve. References Brown, M. (2012). Time Line of Events in Martin Luther King Jr. s life. Retrieved from http//www. lib. lsu. edu/jum/mlk/srs216. html Burro Jr. , R. (2002). Martin Luther King Jr. s doctrine of Human Dignity. Wester n Journal of Black Studies, 26(4), 228. FDR Library and Museum. (n. d. ). archives of Franklin D. Roosevelt. Retrieved from http//www. fdrlibrary. marist. edu/education/resources/bio_fdr. html The White House. (2012). Franklin D. Roosevelt. Retrieved from http//www. clean-livinghouse. gov/about/president/franklindrooseveltFamous ThinkersSince the lineage of time there have been many famous thinkers and some of the individuals made a difference in familiarity. Not only did he or she think each of them where creative in their own way. Martin Luther King younger made a difference in society he made percentage. Before he led the segregation bleak people were not allowed to seat in a bus where sportsmanlike people had a priority to seat and black people had to stand up. He was up manage when Rosa Parks was denied a seat because of the color of her skin.Martin Luther King Jr. took a stand to defend the people rights for there was no equality or legal expert for color people. Bot h parents of Martin Luther King Jr. parents could not shield him completely from racial discrimination. He saw much in the world that was out of harmony with perfection, including segregation in the Southern U. S. (Leonard, 1998). MLK believe if people truly had a deep relationship with god, then the individual could not hate but instead honor. The real line is that through our scientific genius weve made of the world a neighborhood, but through our moral and spiritual genius weve failed to make of it a brotherhood (Leonard, 1998). In 1963, during the massive March on Washington by some 250,000 people in behalf of jobs and freedom, King delivered his best-known speech I have a dream, uttered his hope for a better future. He had faith in his raft for the world (Leonard, 1998). MLK was a creative thinker, he in vision and wanted for his comm accord to have a better life.People of color did not have the same rights as the white individuals, color people were only associated with the people. Color did the same job but not paid the same as white were afraid of them and discriminated in every way. Time has changed since MLK was nimble because of MLK he saw and felt the need the every person whether your white or color deserves justice and equal rights like our constitution mention all men are created equal. MLK had go about many problems during his time and he knew it need it to be resolve.It took a lot of time to be able to think in many ways to be a resolve each problem. As he was an activism he faced problem during the Civil Rights excisement. Every time MLK went he was harassed by the brass and media. Since he became an activism and had rallys with other individuals who wanted the same thing as MLK, he genuine hundreds of calls, letters that threatened to obscure him and even the people who were against MLK threw a bomb to his house no one was wound the day it happen.He had so many obstacles but it did not exclude him there at all as he kept going even though he got arrested numerous times during the movement. Violence never brings permanent peace, it solves no social problems, it merely creates new and more compound ones. Instead of diminishing evil, it multiplies it (Leonard, 1998). MLK foresaw that our country can do much so much more for color people. During this time he realizes that in this country not only did the color were poor but also the white.He also realizes there was class inequalities and racism needing it to be hatched. He knew that for change to be achieved, the privileged had to be forced to share the vast resources which they employ and hoarded for themselves (Jackson, 2007). MLK wanted to do a mass movement were the community got connote in a widespread nonviolent protest not only did he wanted the black community to get involve but people of color as the people of united states country got into let out and realize they are also important as the white people are.Famous ThinkersThe offshoot critical thinker we will look at is Nelson Mandela, he was born on July 18, 1918 in South Africa. He was the first of his family to attend school and after his father died he was supposed to get their tribe but decided to go on to school to expire a lawyer. This was a major decision in his life and helped regulate him into the leader he would become. In 1944 he joined the African national Congress which fought against apartheid, He was arrested in 1956 for treason and was held for five years, but was pitch not guilty.In 1962 he was arrested again and convicted of conspiracy and sabotage where he would serve eighteen years of a life sentence. Once released from prison house he became president of the African National Congress in 1991 and in 1994 he was elected President of South Africa and was the first black President there. Because of his contributions to apartheid he has won many prizes including the Nobel Peace Prize in 1993. ( hike up Tolerance, 2013). In 1985 temporary hookup st ill in prison the legitimate president offered to release Nelson if he renounced his armed struggle , but Nelson jilted it.This clearly shows how dedicated that he was for the cause he believed in (Biography. com, 2013). Because of Nelsons family background and his father being the leader of a tribe he was definitely thinking outside the box and had aspirations of his own. With the social and political environments he was in there in South Africa and the unrest of segregation set the stage for his future. The factors involved with such segregation contributed to his creativity in many ways which allowed him to be at the forefront of the movement.The solution was a changing of the guard in South Africa and new leaders working unneurotic to have apartheid abolished. The issues he south to solve were first and foremost the apartheid issues of the segregation of white and non-whites, secondly the dream of peace between the same white and non-white culture in South Arica (Promote Tole rance, 2013). The next critical thinker I want to look at is Malcolm Little aka Malcolm X. He was born on May 19, 1925 in Omaha Nebraska with a family that consisted of heptad brothers and sisters and a father that was an outspoken Baptist minister.His father was a surviveer of a Black Nationalist leader and they had to move several times ascribable to death threats from the white supremacist organization. Years later their Michigan home as burned down and two years after that his father was ground dead on a set a railroad tracks, horizon to be done by the white supremacist group. He was later arrested for burglary charges and while in prison continued his education. His brother Reginald visited while in prison and would discuss the religion of Muslim which Reginald belonged to the organization the Nation of Islam.When released from prison in 1952 Malcolm was a devout follower and decided to lose the last pick out Little as it was a slave name and went with X. Due to some beli ef issue with one of the leaders Malcolm decided to start his own religious organization called Muslim Mosque, Inc. He fought for tender-hearted rights and equality in as many ways as he could, and was killed in 1965 by three ex Nation of Islam supporters (Malcolm X, 2013). The most important contribution to society by Malcolm X was the awareness of human and gracious rights and equality for blacks.He suggested that everyone has rights and must fight for them and offered an alternative view to the mainstream idea in civil rights movement (Mckinney, 2013). In the time that Malcolm grew up in and was active in his fight was a time of unrest for blacks and whites. The environment was at most times hostile and unfriendly to outspoken blacks. The problems he sought-after(a) to solve were mostly inequalities and mistreatment to blacks or someone of the Muslim faith.The solutions he provided were a little extreme in that he said blacks needed to fight for justice and equalities, which in theory is great, but being Malcolm was an extremist more times than not it led to violence. Looking at the creative process and comparison of the two people, both Nelson Mandela and Malcolm X were great thinkers and thought ahead as to what they wanted to accomplish. They both used different form of outlets to get their cognitive contents crossways and worked with leaders to accomplish what they wanted to do.To critique their ideas and look at what they could have done differently is interesting. For Nelson Mandela he was in an area where it was run by whites and it was difficult to get his message across to the people. While in prison he gained extra knowledge by educating himself more and used his knowledge to work with white leaders to further his mission. Nelson did not use violence or anger to further his cause which was a great stance for him to take. For Malcolm X on the other hand there are several things that I feel he could have done in his journey.To each his own on th eir religious beliefs, but being that his messages came across as angry and in a subliminal way condoned violence to get what you want is not the best way to get your message out there. In the days when Malcolm was active it was still a segregated population and the supremacy groups were very much at the forefront in those times. By Malcolm disassociating himself with the Nation of Islam, I feel was a bad move and he should have fought to get the leader out for his discretions to where it would have shown that he truly cared about the group and their message.Bu getting out and starting his own group it made the leader and his followers lash out and kill him. Both Nelson Mandela and Malcolm X were great thinkers and had wonderful ideas for the rights and equalities of their people. They just decided to continue them in different ways, both were right in their thinking, they just handled them in different ways. In the end both made a difference to elevate the awareness and further t he abolishing of apartheid and segregation of blacks in both Africa and the United States.ReferencesBiography.com.(2013).Retrieved from http//www.biography.com/people/nelson-mandela-9397017?page=1Malcolm X.(2013).Retrieved from http//www.malcolmx.com/about/bio3.htmlPromote Tolerance.(2013).Retrieved from http//library.thinkquest.org/07aug/00117/mandela.htmlMckinney, S. L.(2013).About.com Malcolm X.Retrieved from http//history1900s.about.com/od/people/a/Malcolm-X.htm Famous ThinkersWe shall overcome, we shall overcome, we shall overcome someday, deep in my heart, I do believe, we shall overcome someday. These legendary terminology have been the foundation for people of color since the long nights of captivity, slavery. Several big(p) activists have made immense strides in making those words a frankness. Such individuals like mob H. cone and the lofty Dr. Martin Luther King Jr. James H. strobile, an advocate affectionately known for black liberation theology, a theology gro unded in the be of African Americans, and related to other Christian liberation theologies.James H. bevel approach provided a realistic snap shot of a new way to furnish the distinctiveness of theology in the Black Church. Frustrated and outraged at the White Church of playing a significant role in the oppression and racism of black people. strobile believed that the Black Church is a powerful force in his life and did not do enough in regard to racism among African Americans. cone exploited scriptures, slave spirituals, blues, and other prominent African American thinkers such as David Walker, Henry McNeal Turner, and W. E. B. DuBois to help knead his theology.Malcolm X and the Black Power Movement and Dr. Martin Luther King also influenced his theology. Cone formulates a theology of liberation from inside the context of the Black experience of oppression, interpreting the central kernel of the Gospels as Jesus identification with the poor, oppressed, and the resurrection as the ultimate act of liberation. This theology cited as attempts to understand the substance of faith, the meaning of God, in a world that is broken. Cone devoted his professional life to the study of religion from an African perspective.This groundbreaking important work link the study of Jesus Christ life with the African American experience. Reverend Dr. Martin Luther King Jr. a Baptist minister, companion, father, civil rights activist, and intellectual Dr. King was about nonviolence and equal justice for all. Dr. King was a prophetic and moral force individual who knew that people of color suffered from discrimination including racial segregation and freedom and became proactive to promote equality throughout the United States. Dr. Kings strategy was to promote nonviolence in regard to the injustice minorities were undergoing.Dr. King used his proficient writing and speaking abilities to divulge the hardships people of color faced during these perilous times. Dr. King also sp earheaded several protest and movements to address the outrageous treatment of colored people. Dr. King exploited prominent black activist and minority leaders and supporters to help deliver his message. This approach intentional to gain media coverage with the hope that viewers will feel sympathy. Dr. Kings contributions consist of the right to vote, desegregation of public places and schools, labor rights, and other basic rights. Through Dr.Kings perseverance The Civil Rights Act of 1964, The pick out Rights Act of 1965, and the Southern Christian Leadership Conference was established. Conclusion Tis so sweet to trust in Jesus, and to take him at his word, and just to rest upon his promises, and know, thus say the lord. Jesus, Jesus, how I trust him, how Ive proved him oer and oer Jesus, Jesus, precious Jesus O for benignity to trust him more (Louisa M. R. Stead, 1882). These lyrics speak volume to the daily struggles of these highly influential men whose main objective was to establish peace and goodwill for all mankind.These intellectual individuals reluctantly drafted by a higher power to exhibit the silence of racism and oppression among African Americans. During these taxing times authoritative individuals surely took refuge in their stereotypes, but unfortunately could not underwrite their long. Racism asks one thing of those it attacks are they human? We are human and do not deserve cruelty, meanness, or treated as outcasts each is exactly what God created a person. A person, not evil deserving to be judged, not victims longing for pity, but people ready for support and worthy of compassion. James H.Cone, a black theologian of liberation who like all other black theologians was seeking freedom and justice. Cone has a strong condemnation toward racism and oppression of black people, especially within the black church. He strongly believed that religion is the solution to any problem. Dutifully, Cone turned to scriptures as the sanction for his d emands, not allowing anyone or anything to separate him from the love of God. James H. Cone main objective was to resurrect himself and his people from the ashes of racism by using the foundation of the Black Church scriptures and confronting adversity.Dr. King tussled with the cares of life looking for solutions, concern for his family, and stood up for righteousness, justice, and truth. Dr. King knew what he was up against was scare off and knew enough to call on the name of Jesus. Dr. King believed in the power of prayer even through the countless number of threats he received and even arrested he stood unyielding for what is right, justice. Dr. King refused to sink in the quicksands of racism and abhorrence. Dr. King realized that he had to alter the mindset of society if change was to come.These two famous thinkers were mindful of the test and misery they would face. Their work addresses the onward motion for minority people with the hope and promise to expunge racism among a ll people. During these historical moments one could only imagine that the most important hearing in their lives was family. One could imagine the mental anguish Dr. King experience wondering if his children will become orphans will his wife be a widow will his community be without a leader, and a nation in dismay.James Cone challenged the theology in place during his quest by educating himself as it related to change and ownership. His prophetic approach leaves a overplus of accomplishments. Dr. Kings resume of hardships and accomplishments help shape the world today such an eloquent individual who knew how to turn a negative situation into a positive one by not perishing in silence. Dr. King envisioned a better tomorrow for little Black boys and girls who one day would hold hands with little White boys and girls in unity and sit at the table of brotherhood.This vision commited by his faith, Dr. King knew he had to police himself to tolerate the burdens of others. Arrested in p rotest of the Birmingham Bus boycott he wrote a letter entitled what is a man? This insightful letter revealed the components of a man. A man is a biological man with a physical body who is also a child of God. A man is a spirit with a mind, and can reason and man is Gods marvelous creation made in his image. Finally, man is a sinner and faced with the woes of the world and entitled to forgiveness for his sins upon repentance.This rush of sagacity supported and validated that all men created are equal, consequently should have the same rights and privileges regardless of the color of their skin. Dr. King received a letter from a ninth grade student from White Plans highschool School. This letter written by a White female who verbalised her concern for his misfortune and suffering the letter titled if you had sneezed. Dr. King embraced her words of compassion, support, and empathy and used the title as one of his many legendary speeches.If he had sneezed, death would have become him, the animosity and cruelty he faced is unsettling. Dr. King was aware of the position he was in and had to condition himself to arrest his mind and hold his tongue hostage. Dr. Kings legendary I have a dream speech painted the true reality of African Americans during the 1960s. This obnoxious picture was a demonstration of freedom and justice for all removing the chains of discrimination and poverty for black people from the long nights of captivity slavery to the broken promise made through the Declaration of license freedom. Dr.King referenced these issues to a bad check insufficient funds that the Bank of Justice the vaults of opportunity was erroneous to people of color. The urgency to have sufficient funds justice for all Gods children was critical. This malleable and timeless speech has empowered the parochial of society slavishly to let freedom ring. Critically speaking, we cannot walk alone, and as we walk we cannot walk in silence. This journey of devastation and mis fortune based upon the racial and economic oppression of people of color and minorities was the foundation for their crusade for justice.These architects of the civil rights movement had to face the cold winds of rejection and the harsh reality of racism. James H. Cone emotionally bruised but not broken, Dr. Martin Luther King Jr. began with the dream and faced his nightmares. These patriarchs of the civil rights movement had to face their today to embrace their tomorrow, they had to replace belief with affection, in intricate moments raise their spirits and call upon the lord. James Cone used the cornerstone of people of color during those perilous times, religion to ordain his efforts.Cone should have incorporated two words consideration and understanding. Consideration and understanding of the views of others, religion is such a vital and critical component of the Black culture. Dr. Kings approach leaves little space for improvement, but he could have incorporated the visibility of youth the next generation. This approach would have placed a face to the epidemic that he was fighting to cure. nowadays as we continue to struggle with acism, hate, crime, disease, discrimination, unplanned pregnancy, stigma, religious antics, mothers against daughters, and fathers against sons we must authority ourselves to be self evident and remove the veil of our silence. In 2011, one could only image Dr. Kings views of today, specifically people of color as it relates to the adversity he endured for civil rights and justice. Nevertheless, the human race will be forever grateful for two iconic martyrs of all-time James H. Cone and the Reverend Dr. Martin Luther King Jr. not victims, but messengers for mankind.