Coca-Cola Corp. Internal/External Factors Essay -- essays research pap

INTROThere atomic number 18 many factors, internal as well as external that match the planning function of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the land reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-k directlyn product in the world. The Coca-Cola franchise covers a population of rough 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers.RAPID CHANGEThe Coca-Cola Company go through a period of rapid change during the 1900 thru 1909 timeframe when the club go through a period of rapid growth. This rapid growth was attributed to three pioneers sectioning off the demesne into territories and selling bottling rights to local entrepreneurs. Their combined e fforts attributed to advancements in bottling technology which improved dexterity and product quality. By 1909, about 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were scarce open during hot-weather months when demand was high (Coca-Cola, 2004). During the 1920s and 1930s Coca-Cola began its international blowup led by Robert W. Woodruff, who was the Chief Executive Officer and Chairman of the Board. Coca-Cola plants were clear in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries (Coca-Cola, 2004). These two different periods of time were when Coca-Cola experienced its most crucial rapid change due to bottling innovation and company expansion. GLOBALIZATIONBeginning in the 1920s building their global network, Coca-Cola is now the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands in over 200 countries (Coca-Cola, 2004). Competing globally is a difficult task due to the unpredictability of foreign markets (Bateman &Snell, 2003). Coca-Cola not only when recognized the opportunity in the global market but was competent to expand successfully. Canada and Panama were the start of their global market in 1906. Since hence th... ...ve the responsibility to act in every situation according to the highest standards of respectable conduct (Coca-Cola, 2004). Coca-Cola institutes that its employees are the representation of the ethical standards behind the product. Coca-Cola has had some challenges throughout its existence as a company (i.e. peeled Coke) and has matt-up the need to face each and every situation with Honesty and Integrity, believe that in order to remain valid and legit in the market place, a company must retain its ethical standards at all times. codaReferencesCoca-Cola Company. (2005). A Global Business. Retrie ved June 7, 2005,from http//www2.coca-cola/heritage/chronicle_global_business.html Coca-Cola Company. (2005).from http//www2coca-cola.com/company/at_work.htmlfrom http//www.2.coca-cola/com/our company/historybottling.htmlBateman, T.S. & Snell, S. A. 2003. Management The New Competitive Landscape, Sixth Edition. McGraw-Hill/Irwin, New York, NY.Source for Rapid Change http//www2.coca-cola.com/ourcompany/historybottling.html http//www2.coca-cola.com/contactus/faq/index.html