Pestel on Winchester Theatre

PESTEL Political- The battlefield is subsidized by the public purse in the form of topical anesthetic authorities and the humanities council (Arts council, 2010). However, livelihood is under continual pressure after(prenominal) cuts made to the liberal arts budget by the coalition goernment (Mintel, 2012). This has been evident since 2008 where the arts council of England stopped funding of the bea meaning it is only support by Winchester City Council, Hampshire city council, sponsors and friends of theatre kinglike Winchester (Burn, 2008), for example, sponsorship from the Hampshire Chronicle and roll out FM (Theatre Royal Winchester, 2012).This could guard an impact on the Theatre sedulousness as it may mean they are forced to take a more commercial approach and lead to increased prices to ensure that they appease afloat. A recent 2012 survey on local authority arts spending by Arts Development UK has revealed there is a drop in partnership work between Arts Counci ls and local authorities. Also, 47 local authority arts services have closed since 2003 and bonnie expenditure on the arts is 16% d let on 2010 and 38% down since2008 and 15% of local authorities in England and Wales have mixed-up their arts services since2000.The outlook is in addition looking bleak as Chief Cultural and Leisure Officers Association reveals a planned 15% cut to arts services for2012-13. The local Government Association is example that unless central government policy changes, local funding for arts in England and Wales will have practically disappeared by2020. The distribution of Arts Council funding across the English regions reveals a considerable imbalance London gets over 50%, Midlands 12% and South East only 4% (2010-11 figures) (Gillet, 2013).Economical delinquent to the UK market slipping back into recession, this continues to restrain consumer spending and the performing arts as a whole are not immune from this jet trend as the spending power of custo mers is hindered. It is also evident that folk incomes have been restricted by high inflation and static simoleons further hindering spending power and consumer confidence (Mintel, 2012), meaning that consumers have less disposable income to spend on items much(prenominal) as the plain.However, because of this trends in recent years have seen a fall in vacation trips taken abroad and therefore seen an increase in domestic holidays and theatre breaks are a popular form of weekend break and tourists spend is an measurable source of revenue for the theatre business (Mintel, 2012) as the westside end enjoyed record box sales in 2011 for the 8th square year (BBC, 2011). SocialThe theatre is seen to be most popular with those ranging from 35-55+ who account for 66% of theatre attendees showing that they are an ageing demographic with a self-colored female bias (Mirror, 2012) suggesting that the theatre is struggling to attract younger earshot members as it may not be seen as att ractive also them. Danny Boyle was quoted saying Theatre sustains local communities and does very positive things for local economies. exclusively it also gives a sense of belonging (Youngs, 2012) and are therefore staggeringly important part of the UK and British culture. TechnologicalNew technology is having a huge rival on the theatre industry. The ownership of mobile devices such as smartphones and Tablets are playing there role in this age of technology, as is the prime(prenominal) of TVs, HD, 3D and the content that you can see within your own home that is most threatening to the theatre industry (Mintel, 2012). Technology is also being used in the form of multiple camera angles and high-definition technology, allowing digital Theatre (2013) to bring the drama and emotion of each production to a global online audience to those who otherwise would not have seen the performance.Environmental- Environmental issues for the theatre can take several shapes and forms. For example they can include things such as energy bills and sets being scrapped at the end of performances especially for smaller theatres, as they cannot afford the storage. Bus miles generated by companies on tour and the audiences traveling into town are also factors that can be linked in with the theatre. There is also paper for the flyers, posters, programs and scripts that may be wasted and demands on power from theatre foyers, bars and offices, as well as the legion(predicate) exit signs that, by law, must be lit round he clock (Fisher, 2007) all add up and can prove dear(p) for the theatre. There are several licenses that a business such as a theatre need to adhere to and these are monitored by bodies such as the Environmental Agency (2013) who aim to protect and improve the environment, and to evoke sustainable development. Legal- wellness and safety law applies to theatres as it does to other businesses. The Health and Safety at Work Act 1974 and related legislation places dut ies on employers, employees, the self-employed and those in control of premises.The responsibilities include things such as running(a) at height and manual handling as these are the dickens areas where most accidents/injuries occur (HSE, 2013) The Winchester theatre also holds 14 licenses ranging from food to alcohol licensing which must be handled with care responsibility. There are also important contracts between the theatre itself and the touring companys/performers that must not be breached (Courtice, 2013). Reference List BBC, (2011) West end ticket sales smash ? 528 Million in 2011. accessible at http//www. bbc. co. uk/news/entertainment-arts-16795432 Accessed 01/03/2013 Courtice, Mark (2013).Lecture at Oxford Brookes University. 19/03/2013 Digital Theatre, (2013). Available at http//www. digitaltheatre. com Accessed 01/03/2013 Fisher, M. (2007). The Guardian. Alas, Poor Planet. Available at http//www. guardian. co. uk/environment/2007/feb/07/energy. theatre Accessed 01/ 03/2013 Gillet, John. (2013). Local Authority Cutbacks A report on Theatres 18/01/2013. Available at http//www. lost-arts. org/local-authority-cutbacks-theatres/ Accessed 06/03/2013 Environmental Agency (2013). About us. Available at http//www. environment-agency. gov. uk/aboutus/default. spx Accessed 03/03/2013 HSE. (2013). Theatre. Available at http//www. hse. gov. uk/entertainment/theatre-tv/theatre. htm Accessed 03/03/2013 Mintel (2012) Performing arts UK, July 2012. Mirror, (2012) Theatre Goers Available at http//audiences. visualdna. com/mirror/audience/entertainment/theatre_goers Accessed 01/03/2012 Theatre Royal Winchester, (2012). Available at http//www. theatre-royal-winchester. co. uk Accessed 01/03/2013 Youngs, I. (15th Nov 2012) Danny Boyle voices regional theatre fears. Available at http//www. bbc. co. uk/news/entertainment-arts-20338771 Accessed 03/03/2013