Conceptual Metaphor In English Advertising

RESEARCH PAPER Emma Oganesian METAPHOR IN ENGLISH advertizing ABSTRACT The article dwells on the problem of use of metaphors in face advertizing. Particularly the system of conceptual metaphor is utilise for the study of metaphors in the promotional material as ace viewing metaphor as a means of persuasion. The choice is justified both theoretically and practically. Besides, the article includes examples of cognitive abbreviation of ways of metaphorical histrionics of certain phenomena, notions and objects in English advert sphere. Results of the analysis obtained in the research paper bind the proposed idea that metaphors can make on the public. Key course: conceptual metaphor, cognitive linguistics, announce sphere, target domain, source domain. At the present stage of the ripening of linguistics many researchers race to review different standpoints concerning the analogy between linguistic process and thinking and language reflection of reality.  over the pa st few decades a dramatic increase of following in metaphor has been observed. The skip notion of metaphor is, in fact, about two cubic yard years old.

 However, today it is essential to view the metaphor not exclusively as a means of creating imagery in language, as it was traditionally regarded in rhetoric, stylistics and literary theory, but in light of a freshly scientific paradigm - cognitive linguistics, where it is regarded as one of the base mechanisms of world cognition. The topicality of the research is originally determined by the distinct increase in cognitive-linguistic involvement towards the study of poetic tropes. immediately researc! hers strive to give linguistic grounds and treatment of stylistic devices used in the text. In particular they are interested in problems related to the expressiveness of language in such a textual space as advertising. Within this modern come on metaphors in advertising are analyzed in the advertising context in which words undergo a regale metaphorization rather than...If you wishing to get a full essay, pose it on our website: OrderCustomPaper.com

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