Segmentation Strategy

Segmentation Strategy Colgate-Palmolive commercialise plan is to establish and obtain up-to-date and long-range vision for the stake and to increase sales, margin, and lolly ability for the brand (Freeman, 2011). They have divided their market into quadruple naval divisions, geographic, demographic, psychographic, and behavi viva (Mehmood 2009). utilize this type of segmentation strategy pull up stakes offer Colgate-Palmolive the ability to group customers together who have a similar rophy of needs and wants according to Kotler and Keller (2009). While Colgate-Palmolive offers some(prenominal) fruits, this analysis covers their soup-strainer and tooth bed covering departments. At the current time, Colgate-Palmolive has a operable market in over 200 countries, and their geographic segmentation is d iodin on region, population factor, rural, urban, and clime conditions (Fayyaz, 2006). Marketing to the climate gives the company the wages on what type of oral product to place in that area. In warmer climates, the company has tack that people select minty flavored gel toothpaste to the original white paste (Henschen, 2010). Colgates demographic segmentation focuses on only one factor, age. Their products are marketed ground on the age of the person. They have haveed a dependable c adenineaign that focuses on children and their smiles.

Being able to sequester children at an early age will help see that they go along customers of their products throughout their lives (Bright smiles, 2011). Their psychographic segmentation is based on social track. They market the high con figuration, middle class, and lower class so! cieties. Doing this helps the company develop the product based on the purchase power of the class they are targeting (Mehmood, 2009). The fourth segmentation use by Colgate-Palmolive is behavioral. behavioural study considers the approached of the people around oral health. Using this approach, Colgate-Palmolive gains companionship of how people view the importance of oral health (Peters & DeSanto, 2010)....If you want to get a entire essay, order it on our website: OrderCustomPaper.com

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