Market segmentation

ASSIGNMENT ESSENTIALS OF MARKETING BUS 400 Prep atomic number 18d for Mr. Jimmy Kelana Lecturer of Essentials of Marketing Prepared by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the extremity of dividing a food market into direct groups of buyers who might require split up products or merchandise mixes. There are several major bases for segmenting the market; they are geographical, demographic, psychographic and behavioral variables. geographical division Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, countries, cities or neighborhoods. In this way of segmenting market, a phoner should resurrect and sell the right products in the right geographic areas at the right times. Demographic segmentation Demographic segmentation is the process of segmenting market base on variables such as gender, family size, family tone cycle, income, occu pation, education, religion, race and nationality. This is the some popular bases for segmenting customer groups beca utilisation consumer involve, wants and us shape up rates often go well with demographic variables and easier to measure than most other types of variables.          era and life-cycle degree Companies who riding habit get a vast with and life-cycle segmentation offer different products or use different marketing approach for different age and life-cycle groups. However, marketers must be careful to guard against stereotypes when using this tolerant of of segmentation. Although you might expose some 70-year-olds in wheelchairs, you will play others on tennis courts. Thus age is a pointless predictor of a persons life cycle, health, work or family status, call for and buying power. Age and life-cycle approach are often use by insurance companies.         Gender This kind of segmentation has long been use in clothing, cosmetic s and magazines. The car industry uses gende! r segmentation extensively. Women engage different frames, upper-body strength and greater safety concerns. To call up these issues, car makers are designing cars with... If you want to get a across-the-board essay, order it on our website: OrderCustomPaper.com

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