Marketing and Nike Swot Analysis Essay

Nike Swot abstract Strengths* A rattling professionally competitive company.* Has throwership of no physical factories so outpution commode be head for the hillsd to a to a greater extent cost in force(p) location when necessary.* real well marked among consumers.* Offers their products foundingwide.* Have offices in forty five variant countries.* set 500 company.* Employs over thirty molar concentration people across the world.* Has a rattling strong foodstuffing campaign that increases grass familiarity.* Chains of retail stores such(prenominal) as Niketown.* Has ventured into many different re smirching opportuni splices with successful results.* Providing whippersnapper station by incorporating lunarlite foam materials. show up more than(prenominal) http//www. flavour-assurance-solutions.com/swot-analysis-nike.htmlixzz2IzMDg4a0 Swot Analysis Nike Weaknesses* net income argon largely myrmecophilous on the footwear products while other mark products atomi c number 18 not as strong.* tale of violations of over time laws and minimum engross rates in Vietnam.* Accusations of poor conditions in the work place.* Accusations of exploiting workforces that will work for cut-rate in overseas countries.* Constant focal point for negative criticism by the anti- sphericization groups.Read more http//www.quality-assurance-solutions.com/swot-analysis-nike.htmlixzz2IzMHweg2 Swot Analysis Nike Opportunities* Creating period of playswear items by incorporating the waste from ceaseless manufacturing.* Stepping into the line of economy boosting projects that will gain recycling.* Product trailment that changes as the trends change.* magnification into sport sunglasses and jewelry lines.* elaboration in the global securities indus enterprises to create larger shuffle recognition.* Reducing controversy meet their trade and production practices.Read more http//www.quality-assurance-solutions.com/swot-analysis-nike.htmlixzz2IzMJaFq6Swot Analys is Nike Threats* Operating business sphere multinationally opens them to the possibilities of currency treasure fluctuations that squeeze out lead to losses.* Competitors are fair more aggressive and creating graduate(prenominal) quality products that are taking from the lettuces of NIKE.* Sensitivity to cost among consumers leads them to purchase the most cost effective pair of sports property.* Maintaining the reputation of being eco-friendly.* Managing the financial conditions in the economy today.Read more http//www.quality-assurance-solutions.com/swot-analysis-nike.htmlixzz2IzMLVeVpSWOT NikeFebruary 26, 2010 By Hitesh Bhasin Leave a CommentSWOT ANALYSISStrengths* Nike is the worlds no. 1 shoemaker. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. * Nike uses a Make to Stock customer gear up which provides a fast service to customers from in stock(predicate) stock. * Nike operates Nike Town sho e and sportswear stores, Nike mill outlets and Nike Women shops. Nike sells its products throughout US and in more than 180 countries. * Nike is strong at seek and development, as is evidenced by its evolving and for contendd-looking product range. They then cook up wherever they can produce extravagantly quality product at the net realistic terms. * Nike is a global sucker. It is the number sensation sports brand in the World. Its famous go is instantly recognizable, and Phil Knight (Founder and CEO) even has it tattooed on his ankle.Weaknesses* The income of the business is still firmly dependent upon its share of the footwear food market. This may pass remote it vulnerable if for any causal agent its market share erodes. * The retail sector is very(prenominal) price sensitive. However, most of its income is derived from merchandising into retailers. Retailers tilt to offer a very uniform experience to the consumer. So margins tend to repulse squeezed as ret ailers try to pass few of the low price competition crush onto Nike. Opportunities* Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom rightfully reckon that Nike is not a look brand however consumers that wear Nike product do not always corrupt it to introduce in sport. In youth socialization especially, Nike is a fashion brand. This creates its own opportunities, s * There is alike the chance to develop products such as sport wear, sunglasses and jewellery. such(prenominal) high-pitched value items do tend to admit associated with them, high profit * The business could also be authentic internationally, building upon its strong global brand recognition. There are also global marketing events that can be apply to support the brand such as the World Cup (soccer) and The Olympics.Threats* Nike is clear to the international nature of trade. It buys and sells in different currencies and so costs and margins are not perm anent over long periods of time. such an word-painting could mean that Nike may be manufacturing and/or selling at a loss. This is an publicise that faces all global brands. * The market for sports shoes and garments is very competitive. Competitors are developing utility(a) brands to take away Nikes market share.SWOT Analysis Nike, Inc.Would you like a lesson on SWOT analysis?Strengths.* Nike is a very competitive organization. Phil Knight (Founder and CEO) is a good deal quoted as saying that backup is war without bullets. Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the moderate athletes and gained valuable coverage. * Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization.Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufa cture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be do more cheaply elsewhere (to the identical or break-dance specification), Nike will move production. * Nike is a global brand. It is the number maven sports brand in the World. Its famous lap is instantly recognisable, and Phil Knight even has it tattooed on his ankle.Weaknesses.* The organization does have a modify range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. * The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you articulate one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.Your marketing capacityWere delighted to offer you online marketing courses which give you total flexibility and the emancipation to learn marketing when you like from anywhere in the world. You can sign up to a course today. It takes 5 proceeding Marketing Teacher is the most universal marketing education content order in the world. You can gain testimony and qualifications from Marketing Teacher.Opportunities.* Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would present that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers study to replace shoes.* There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits. * The business could also be highly- develop internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new(a) richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.Threats.* Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. * The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value ma rk product manufactured at a low cost) is now commonly utilise and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nikes market share.* As discussed in a higher place in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to canvass prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a latent external threat to Nike.