Read the case study. And answer the question 2 only. We decided to Essay

Read the case study. And answer the question 2 only. We decided to entry Africa-( Nigerian) market - Essay Example Expansion in the Nigerian market can be attributed to the high population of the country that stands at over one hundred and sixty million people. Remarkably, the population’s purchasing power has increased implying that the number of middle class citizens had grown and thus increased number of potential consumers (Emmanuel). The first strategy that Wal-Mart can utilize in its penetration of the Nigerian Market is to ensure heavy capital investment to open many store in the country. Wal-Mart has the ability to match the investments made in the sector for the last two years by all competitors that amounted to 200 Naira. The company should further utilize pricing strategies to ensure it offers its commodities at the lowest prices. This should be under its policies that aim at improving the welfare of its customers by ensuring they make tangible savings. Abiodun, Eromosele. "Consumer Demand, E-commerce Drive Nigerias N200bn Retail Market." 25th December. 2013. Web. 9 Feb 2014. . Emmanuel, Ogala. "Nigeria attracts N205 billion investment to retail sector in two years – Minister." 19th November. 2013. Web. 9 Feb 2014.